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The Content Advantage: Recognizing the Role of Product Content

A chat about the role product information with content strategy maven, Kristina Halvorson. Join Scott Abel, The Content Wrangler, and Megan Gilhooly, Vice President of Customer Experience for Zoomin Software, for a discussion about the value of product content and the role it plays in helping us provide exceptional customer experiences.
Recorded May 12 2020 41 mins
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Presented by
Kristina Halvorson, Megan Gilhooly and Scott Abel
Presentation preview: The Content Advantage: Recognizing the Role of Product Content

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    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
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  • Presented by: Kristina Halvorson, Megan Gilhooly and Scott Abel
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