Product Information Management as a Competitive Edge

Before e-commerce was mainstream, shoppers could only learn about products hands-on in shops or in catalogs. The physical shelves and catalogs were finite and didn’t change too often. The products and their information were manageable. Today, businesses are faced with the opportunity and challenges of unlimited space to sell products on the internet. As brands compete for shoppers in crowded marketplaces and the open web, product information and content is strategic. The brands that manage it best will have an edge. Join Scott Abel, The Content Wrangler, and his special guest, Nate Holmes, product marketing manager at Widen, for a webinar about product information management (PIM). You’ll learn: * Why product information is so important to selling products online * The challenges of managing data and content about products * A basic understanding of PIM and it’s business benefits