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How to Use Technical Content to Attract Prospects and Retain Customers

Technical content is often the most valuable content we have at our disposal, and the most underutilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis.

In this webinar, technical communication expert, Guiseppe Getto, will share how to leverage your existing technical content and turn it into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. You'll also receive a ton of resources, including exclusive access to free information from Getto's new book, "Content Strategy in Technical Communication."
Recorded Jun 16 2020 64 mins
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Guiseppe Getto
Presentation preview: How to Use Technical Content to Attract Prospects and Retain Customers

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