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Coffee and Content: Capabilities Enabled by Structured Content

Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
Recorded May 21 2020 43 mins
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Ann Rockley
Presentation preview: Coffee and Content: Capabilities Enabled by Structured Content

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  • Why We Need Structured Content To Power The Healthcare Voice Revolution Aug 13 2020 3:00 pm UTC 45 mins
    Bill Cava
    Come find out why structured content is vital to powering the healthcare voice revolution.
  • Using Structured Content to Manage Complex Global Medical Device Content Aug 12 2020 5:00 pm UTC 60 mins
    Ann Rockley and Val Swisher
    The globalization of medical devices content is very complex. There are numerous changes that must be tracked and used correctly such as units of measure, severity of alerts (warning vs. precaution), use of symbols, regulated statements, brand marks (trademark vs. registered trademark), drug or device names, image changes, Health Authority specific requirements and many more.

    It’s not just a question of language, the language may be the same but there can be multiple permutations based on Health Authority, Region, and Country.

    Most companies track the variations with massive Excel spreadsheets which are time-consuming and error prone. Language service providers may have their own method of tracking these variants and the publishing vendor, responsible for the InDesign files, may have yet another!

    This session provides best practices for managing these complexities identifying how the variants can best be controlled using structured content in content creation, content management, translation, and production.

    Attendees will learn about the need to:

    — Create a structured content strategy
    — Develop a content reuse strategy
    — Create a content management repository that supports these complexities
    — Integrate translation workflows
    — Ensure quality
    — Automate publishing regardless of the language and type of information (e.g., IFU vs package label)
  • How to Fuel Creativity in the Workplace Aug 6 2020 5:00 pm UTC 60 mins
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    Organizational Psychologist, Elisa Valenzuela, tells you how to unlock and ignite your creativity in this free, one-hour webinar.

    There is no doubt that creativity and innovation are key to succeeding in business, but no one knows or tells you how to become more creative. This talk will provide you with practical ideas on how to fuel creativity in the workplace. The creativity challenge will be explored from four different perspectives: the definition of creativity that we have, how can you ignite your secret skills, an action list as a business leader, and what can you do to integrate those ideas into the organizational environment.

    In this talk you will:

    Learn how to challenge your and other assumptions about what creativity is. Many times our judgmental approach to the creative process is our first blocking factor.

    Understand the power of emotion, intuition, divergent ideas, social activities, and the questioning process, as tools to ignite your secret skills.

    Explore the need to welcome, reward, and execute ideas. Setting procedures in place that support the incremental process of creative behaviors is paramount to fuel creativity in the workplace.
  • Coming Soon! Zoomin Software Webinar Aug 5 2020 5:00 pm UTC 60 mins
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    Watch this space for another spectacular Zoomin Software event.
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  • How Inclusive Design Gives Everyone a Seat at the Table Jul 30 2020 3:00 pm UTC 45 mins
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    Join us for a live discussion with Vince Abbate about inclusive design.
  • Intelligent Authoring Assistance: Reusing Content With Congree Jul 23 2020 5:00 pm UTC 60 mins
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    Intelligent authoring assistance helps to improve content in various ways. It ensures compliance with style guidelines and grammar rules. It assures consistent usage of preferred terminology, especially important when multiple writers are working on the same content. And it provides suggestions for sentence reuse in real-time, while authors write.

    Intelligent authoring assistance not only optimizes English source content, it reduces localization costs significantly while enabling more accurate, higher quality translations.

    Join us for a discussion with Val Swisher, CEO of Content Rules, and Philipp Baur, Product Manager at Congree, about intelligent authoring assistance made possible by Congree.

    Attendees will learn about the value of intelligent authoring assistance and why having a digital style guide with linguistic intelligence is critical to producing quality content at scale. A brief product demonstration of Congree will round out the webinar.
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    Join us for a chat with content strategy maven, Val Swisher, about the Holy Grail of modern communications: content personalization. We'll discuss how content departments at companies large and small are on a quest to deliver the content that people needs during each phase of their journey – and only that content. Nothing more and nothing less.

    Val will introduce the concept of "The Personalization Paradox" and explain why she thinks the standardizing content is the missing link that has prevented organizations from achieving personalization at scale.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Watch Your Words: The Personalization Paradox #1 Jul 16 2020 5:00 pm UTC 60 mins
    Val Swisher
    Join Val Swisher, CEO of Content Rules, to learn how even the smallest building block of content -- a single word -- can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have.

    In this webinar, you will learn:

    1) How enterprise terminology impacts personalized content
    2) What terms to manage
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  • Can't Read, Won't Buy: The Impact of Business Localized Content on Consumers Jul 16 2020 3:00 pm UTC 45 mins
    Dr. Donald DePalma
    Join us for a chat with Don DePalma, founder and Chief Research Officer, CSA Research, about the findings from his firm's 29-country survey of 8,700 consumers. You'll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You'll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty.
  • Introduction to Taxonomies for Technical Writers Jul 15 2020 5:00 pm UTC 60 mins
    Heather Hedden
    As digital content grows, so do the challenges in findability, whether for specific documents/content items or for useful information/data. Printed content has relied on indexes, whereas digital content has relied on search engines, but search engines alone tends to be inadequate for the specific needs of enterprise or specialized content repository search and discovery needs. Tags, categories, keywords, or taxonomies can significantly improve search results, related content discovery, and the user experience involved. While many content management tools support some form of taxonomies, designing and creating taxonomies is left to users.

    Taxonomies are controlled and structured sets of terms, including those referred to as tags or categories. This webinar explains the differences between tags and categories and between different kinds of taxonomies, especially hierarchical and faceted and when each is most suitable for different contexts. The structure and the terms of a taxonomy need to be customized for both the users and for the content. Various stakeholders need to be engaged in a taxonomy project, but the process does not need to be overly complicated. Taxonomies exist of various sizes and complexities, and similarly taxonomy creation can range from simple to complex.

    Join Scott Abel, The Content Wrangler and his special guest, taxonomy expert, Heather Hedden for this free, one-hour webinar.

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    In this session, we’ll talk about strategies for using the power of no to get back some time (and, perhaps, your sanity) while still meeting your obligations and commitments.

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    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
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    We chat with Michael Haggerty-Villa about design systems — what they are, why they are needed, and why information developers should contribute to them. Haggerty-Villa will demystify design systems and help you understand how having a single-source-of-truth and a universal design language can help you create consistent content experiences across all of your information distribution channels.
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    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Why Companies Fail (And How You Can Succeed) at Personalization Recorded: Jun 18 2020 52 mins
    Val Swisher
    Content personalization - delivering the right content, to the right person, on the right device, at the right time, in the right language - has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

    And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized content, or deliver it well.

    Join Val Swisher, CEO of Content Rules, to learn about The Personalization Paradox. What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content?

    In this webinar, you will learn:

    • Why personalized content is imperative to the enterprise
    • Why so many companies fail to deliver
    • The five dimensions of creating personalizable content
  • Exceptional Customer Experiences Require Microcontent Recorded: Jun 18 2020 35 mins
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    We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.
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    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support. Point your browser to zoominsoftware.com to learn more.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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