Coffee & Content: Exceptional Customer Experiences Require Microcontent

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Presented by

Rob Hanna, Patrick Bosek, and Scott Abel

About this talk

We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences. Coffee & Content is brought to you by The Content Wrangler and Heretto.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.