Optimizing Content Development: Grow Your Content Faster Than You Grow Your Team

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Presented by

Tom Johnson, Paul Gustafson, Megan Gilhooly

About this talk

Companies of all sizes need to scale their content operations at some point, often with a flat or shrinking headcount. Startups look to larger enterprises to learn how to balance the quality of their content with efficient publishing practices. But here’s a secret — even the most productive enterprises struggle to achieve this balance. In this webinar, Scott Abel, The Content Wrangler, is joined by Tom Johnson, Senior Technical Writer at Amazon and author of the blog "I'd Rather Be Writing;" Paul Gustafson, CEO of Expert Support; and Megan Gilhooly, VP of Customer Experience at Zoomin Software. Together, these three content experts share the good, the bad, and the ugly realities of centralizing content operations and developing content at scale. Attendees will learn: 1) Strategies for scaling content development without growing headcount 2) Pros and cons of centralizing documentation efforts vs. autonomous content silos 3) Eight elements for optimizing content delivery and the customer experience

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.