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Coming Soon! Zoomin Software Webinar

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  • Mother Tongue: The Art and Science of Transcreation Oct 8 2020 3:00 pm UTC 45 mins
    Chris Hodgson
    We chat with Chris Hodgson, managing director fo Mother Tongue, about the art and science of transcreation, a term many information developers might not be familiar with — but should be. You''l learn what transcreation is, when you might need it, and what skills are required to do it well. Hodgson will explain why transcreation requires skills beyond language and culture, such as the capacity to relate to the target audience and to create content that establishes trust and motivates the audience to take action.

    Chris Hodgson is managing director of Mother Tongue, a global agency that specializes in the creative translation (transcreation) of advertising and marketing material – and beyond — covering all areas from TV and press, to digital, search and social media.
  • Building Direct and Personal Customer Experiences Sep 29 2020 3:00 pm UTC 45 mins
    Tim Hayden
    Join us for a chat with Tim Hayden, CEO of Brain+Trust Partners, a strategic consultancy that empowers brands to compete and grow revenue by leveraging their primary data.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Treat Code Like Code; Treat Prose Like Prose Sep 24 2020 3:00 pm UTC 45 mins
    Tom Johnson
    Join us for a Coffee and Content chat with Tom Johnson about what it means to "treat code like code and prose like prose." In the docs-as-code tools space, a popular method for reviewing docs is to review docs using the same code review tools that software engineers use to review code. Code review tools cater to engineering workflows and preferences, for sure. If you want an engineer to review a change in your docs, it makes sense to use the same review method the engineer is accustomed to using for reviewing code.

    However, good docs require input from people outside of engineering roles. Product managers, field engineers, quality assurance, support engineers, legal advisors, UX, and other stakeholders also need to review docs. A review process that excludes these non-engineering roles can be problematic, especially since these other roles often serve as a check and balance against the features engineering teams create. Sometimes it's better to treat docs more like prose instead of code.
  • Polish Your Paragraphs: The Personalization Paradox #3 Sep 17 2020 5:00 pm UTC 60 mins
    Val Swisher
    A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers.

    In the previous webinars, you learned about watching your words and styling your sentences. Join Val Swisher, CEO of Content Rules, to learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started.

    In this webinar, you will learn:

    How voice impacts all content (hint: it’s not just for marketing)
    Why it’s important to manage voice
    How to manage voice across the enterprise
  • Understanding How People Read Online Sep 16 2020 5:00 pm UTC 60 mins
    Kate Moran
    “People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for a conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate will share with us how eye tracking works and why it’s relevant to content design. And she'll share some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read.

    Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.
  • The Need To Localize Internal Communications Sep 15 2020 3:00 pm UTC 45 mins
    Ray Walsh
    Join us for a chat with Ray Walsh, author of “Localizing Employee Communications: A Handbook,” about the need for localizing and transcreating the final corporate content frontier — internal communications. You’ll learn why you should consider your enterprise as a whole and provide content that is relevant in terms of words, imagery, and design to each locale.

    The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • The Need for Enterprise Content Strategy Sep 10 2020 3:00 pm UTC 45 mins
    Sarah O'Keefe
    The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content.

    Join Sarah O'Keefe, founder and CEO of Scriptorium, for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content.
  • Making A Connection Between Technical Documentation and Sales Sep 1 2020 3:00 pm UTC 45 mins
    Mark Lewis
    Join us for a chat with intelligent content solution designer, Mark Lewis, about the role that technical documentation plays in closing deals and making sales. You'll learn why technical product content should play a supporting role in both marketing and sales and how recognizing the value — and untapped potential — of that content can help you improve the bottom line.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Understanding the Personalization Paradox Aug 27 2020 3:00 pm UTC 45 mins
    Regina Preciado
    We chat with content strategy consultant, Regina Preciado, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences." Preciado has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers desire and deserve.

    Coffee & Content, hosted by Patrick Bosek and Scott Abel is brought to you by Jorsek, makers of easyDITA and The Content Wrangler.
  • Using Microcontent to Create An Effective Search Experience Aug 26 2020 5:00 pm UTC 60 mins
    Jennifer Morse
    Creating effective search experiences for your end-users is critical for technical communicators and content developers. As our search behavior and expectations evolve, we expect information to be found quickly and easily, with the most relevant information provided to us in smaller, easily consumable chunks of content.

    With MadCap Flare, MadCap Software pioneered the use of microcontent with the creation of its own patent-pending Microcontent Editor. MadCap Flare already manages content in topics, and taking it a step further with microcontent was a natural evolution of the product feature set. It’s another way MadCap Software is leading innovation in the content development space by ensuring authors can maximize content reuse, improve content accuracy, and drive customer engagement — all from a single source.

    In this webinar, Jennifer Morse, Customer Success Director at MadCap Software, will discuss the importance of improving your user’s search experience, how microcontent can be used to create featured snippets in search results (similar to how Google presents small pieces of content relevant to search queries), and show you how easy it is to leverage your existing content or create new microcontent with MadCap Flare. We’ll also provide an overview of the other microcontent use cases such as powering chatbots and AR/VR applications, providing field-level Help, and much more.
  • Style Your Sentences: The Personalization Paradox #2 Aug 20 2020 5:00 pm UTC 60 mins
    Val Swisher
    Join Val Swisher, CEO of Content Rules, to learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the customer journey.

    In this webinar, you will learn:

    Why to manage style and grammar
    What to manage and what to let go
    Push vs. pull methods for effective sentence management
  • Best Practices for Creating Reusable Content Aug 19 2020 5:00 pm UTC 60 mins
    Val Swisher
    Content reuse can help you reduce costs, build brand integrity, and speed up time to market. It's one of the top three reasons for moving to structured content. And it's critical for delivering personalized customer experiences. Join global content expert Val Swisher, CEO of Content Rules and author of the forthcoming book The Personalization Paradox: How Standardized Content Creates Personalized Experiences (XML Press, October 2020) to learn the best practices for creating reusable content.
  • Up And To The Right: What It Takes To Scale An Organization Aug 18 2020 3:00 pm UTC 45 mins
    Karen Walker
    In this episode of The Content Advantage, we chat with executive coach and hyper-growth advisor, Karen Walker, about what it takes to scale an organization. Karen will share lessons learned serving clients like Aetna, AWS, Pfizer, JPMorganChase, and BMC Software, as well as Inc. 5000 startups.

    In addition to her role as an executive coach, Karen is a board advisor, keynote speaker, and the author of "No Dumbing Down: A Guide for CEOs on Organization Growth." As employee #104 at Compaq, Karen helped lead the then-fastest growing company in American history, growing it from $0 to $15 billion in revenue.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • Structured Content Powers the Healthcare Voice Revolution Recorded: Aug 13 2020 36 mins
    Bill Cava, Co-Founder at Orbita.ai
    We're on the cusp of a remarkable revolution in the healthcare industry. There's a transformation taking place — a metamorphosis in the way that hospitals, labs, pharmacies, medical offices, clinics, and medical device manufacturers deliver information. The most likely changes are designed to improve the patient experience, more-often-than-not, by leveraging the power of artificial intelligence and conversational content.

    Join us for a chat with digital healthcare experience guru, Bill Cava, co-founder and chief product officer with Orbita, a company that designs healthcare solutions for voice-activated devices.

    In this episode of Coffee and Content, you'll hear how some healthcare firms create exceptional customer experiences that take full advantage of chatbots, personal assistants, and other accelerating technologies. Cava will share some real-world examples and take questions from the audience. You'll leave understanding why structured content and data are required to deliver the personalized content experiences the healthcare voice revolution makes possible.
  • Using Structured Content to Manage Complex Global Medical Device Content Recorded: Aug 12 2020 64 mins
    Ann Rockley and Val Swisher
    The globalization of medical devices content is very complex. There are numerous changes that must be tracked and used correctly such as units of measure, severity of alerts (warning vs. precaution), use of symbols, regulated statements, brand marks (trademark vs. registered trademark), drug or device names, image changes, Health Authority specific requirements and many more.

    It’s not just a question of language, the language may be the same but there can be multiple permutations based on health authorities, region, and country.

    Most companies track the variations with massive Excel spreadsheets which are time-consuming and error prone. Language service providers may have their own method of tracking these variants and the publishing vendor, responsible for the InDesign files, may have yet another!

    This session provides best practices for managing these complexities identifying how the variants can best be controlled using structured content in content creation, content management, translation, and production.

    Attendees will learn about the need to:

    — Create a structured content strategy
    — Develop a content reuse strategy
    — Create a content management repository that supports these complexities
    — Integrate translation workflows
    — Ensure quality
    — Automate publishing regardless of the language and type of information (e.g., IFU vs package label)
  • How to Fuel Creativity in the Workplace Recorded: Aug 6 2020 61 mins
    Elisa Valenzuela, Ph.D.
    Organizational Psychologist, Elisa Valenzuela, Ph.D. tells you how to unlock and ignite your creativity in this free, one-hour webinar. There is no doubt that creativity and innovation are crucial to succeeding in business, but no one knows or tells you how to become more creative. This talk will provide you with practical ideas on how to fuel creativity in the workplace. The creativity challenge will be explored from four different perspectives: the definition of creativity that we have, how can you ignite your secret skills, an action list as a business leader, and what you can do to integrate those ideas into the organizational environment.

    In this talk you will:

    1) Learn how to challenge yours and others' assumptions about what creativity is.

    2) Understand the power of emotion, intuition, divergent ideas, social activities, and the questioning process, as tools to ignite your secret skills.

    3) Explore processes that support creative behaviors to fuel creativity in the workplace.
  • Optimizing Content Development: Grow Your Content Faster Than You Grow Your Team Recorded: Aug 5 2020 61 mins
    Tom Johnson, Paul Gustafson, Megan Gilhooly
    Companies of all sizes need to scale their content operations at some point, often with a flat or shrinking headcount. Startups look to larger enterprises to learn how to balance the quality of their content with efficient publishing practices. But here’s a secret — even the most productive enterprises struggle to achieve this balance.

    In this webinar, Scott Abel, The Content Wrangler, is joined by Tom Johnson, Senior Technical Writer at Amazon and author of the blog "I'd Rather Be Writing;" Paul Gustafson, CEO of Expert Support; and Megan Gilhooly, VP of Customer Experience at Zoomin Software. Together, these three content experts share the good, the bad, and the ugly realities of centralizing content operations and developing content at scale.

    Attendees will learn:

    1) Strategies for scaling content development without growing headcount
    2) Pros and cons of centralizing documentation efforts vs. autonomous content silos
    3) Eight elements for optimizing content delivery and the customer experience
  • The Future of Technical Communication Recorded: Aug 4 2020 45 mins
    Rob Gillespie
    We chat with Rob Gillespie about his thoughts on the future of technical communication, the potential death of traditional (and more recent) approaches to content production, and his thoughts about the impact that other changes may have on the world of content production, delivery, and consumption.

    The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.
  • How Inclusive Design Gives Everyone a Seat at the Table Recorded: Jul 30 2020 43 mins
    Vince Abbate
    Join us for a live discussion with Vince Abbate about the need to think differently about how you build things -- including content. We'll chat about inclusive design -- what it is, why it matters, and how you can get started. And, we'll leave you with the ammunition to explain why adopting inclusive design mindset can help your organization increase the bottom line.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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