Building Direct and Personal Customer Experiences

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Presented by

Tim Hayden

About this talk

Creating personalized experiences requires us to know our customers deeply, and automation helps us know them at scale. How do we build direct and personal customer experiences while navigating these new regulations and corporate policies? Our guest, Tim Hayden, CEO of Brain+Trust, will walk us through the fine print of building personalized customer experiences. Join us as we discuss how customer data privacy and the death of the 3rd-party cookie will impact marketing, support, and product content delivery. Tim will be joined in this discussion by Megan Gilhooly, VP Customer Experience, Zoomin Software, and Scott Abel, The Content Wrangler. The Content Advantage is brought to you by Zoomin Software — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.