The Personalization Paradox

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Presented by

Val Swisher

About this talk

Join us for a chat with content strategy maven, Val Swisher, about the Holy Grail of modern communications: content personalization. We'll discuss how content departments at companies large and small are on a quest to deliver the content that people needs during each phase of their journey – and only that content. Nothing more and nothing less. Val will introduce the concept of "The Personalization Paradox" and explain why she thinks the standardizing content is the missing link that has prevented organizations from achieving personalization at scale. The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.