Making A Connection Between Technical Documentation and Sales

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Presented by

Mark Lewis, Megan Gilhooly and Scott Abel

About this talk

Join us for a chat with intelligent content solution designer, Mark Lewis, about the role that technical documentation plays in closing deals and making sales. You'll learn why technical product content should play a supporting role in both marketing and sales and how recognizing the value — and untapped potential — of that content can help you improve the bottom line. The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support.

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