Can't Read, Won't Buy: The Impact of Localized Business Content on Consumers

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Presented by

Dr. Donald DePalma, Patrick Bosek, and Scott Abel

About this talk

Join us for a chat with Don DePalma, founder and Chief Research Officer, CSA Research, about the findings from his firm's 29-country survey of 8,700 consumers. You'll learn why purchasers are less inclined to buy products that lack instructions — or that fail to provide post-sales customer support content — in their preferred language. You'll discover why local-language content leads to a greater likelihood of purchase and stickier post-sales loyalty. Coffee & Content is brought to you by The Content Wrangler and Heretto.

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