How Unifying Content Can Propel Productivity and Enable Sales

Presented by

Jean Patrick

About this talk

Most companies have content stored all over the place. Some of that content is made available through a documentation portal or product website; other content is delivered through corporate knowledge bases or served up inside learning management systems. This scattered approach to content hampers internal productivity, increases the risk of miscommunication and misinformation, which leads to redundancy and unnecessary costs. To become an effective content-producing organization, you must be capable of providing unified access to all of your organization's content to whoever needs it; when, where, and how they need it. Your content needs to be available not only to prospective customers and existing clients, but also to employees, partners, regulators, and other stakeholders, so they can easily find the answers they need, when, where, and how they need them. Join us for a discussion with Jean Patrick, Chief Transformation Officer of Cherwell, to find out how the company unified multiple sources of content to propel productivity and help enable sales. As a strategist, consultant and implementer, Jean leads activities within Cherwell focused on operational execution of key strategic initiatives based on priorities of the company and the CEO. As Chief Transformation Officer, Jean oversees the following teams: Strategic Initiatives, Customer Experience, Learning Services, Systems, Pricing, and Facilities. Jean arrived at Cherwell in early 2017 as the Chief of Staff, providing valuable oversight and guidance to projects of high strategic importance and leads the transformation of operational processes and procedures focused on efficiency, financial impact, and business scalability. The Content Advantage is brought to you by Zoomin — helping customers find the product answers they need while empowering support agents to deliver fast, relevant and efficient support. Point your browser to to learn more.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.