Best Practices for Creating Reusable Content

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Presented by

Val Swisher

About this talk

Content reuse can help you reduce costs, build brand integrity, and speed up time to market. It's one of the top three reasons for moving to structured content. And it's critical for delivering personalized customer experiences. Join global content expert Val Swisher, CEO of Content Rules and author of the forthcoming book The Personalization Paradox: How Standardized Content Creates Personalized Experiences (XML Press, October 2020) to learn the best practices for creating reusable content.

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