Supercharging Success: Science-Based Design for the Information Age

Science-based design reframes the awkward and misleading “content vs. design” paradigm into a new and powerful paradigm of language, ideas, and design. Come hear from Tina M. Kister, founder of Nanatoo Communications, an organization that specializes in taking an interdisciplinary approach to developing high-value, complex content that inspires trust and delight. Kister will help us understand how our bodies and minds transform visual stimuli into real-world behaviors and beliefs, so we can take charge of how our content is created and consumed, and facilitate the success of both organizations and individuals, and of both content consumers and content creators. Attendees will learn: 1) Translating visual stimuli into language and ideas that transform beliefs and behaviors. 2) Anyone who crafts, creates, compiles, curates, or communicates information intended for use. 3) Creating truly effective content, gaining the support and cooperation of colleagues and managers, advancing your career and increasing your pay, and raising the overall standing of information developers in the modern age. With certifications in technical communication (CPTC), project management (PMP), proposal management (APMP), and content strategy, as well as work experience in both technical and creative communications, Kister has a rare perspective that synthesizes best practices across traditionally siloed areas of business communications. The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.