Hi [[ session.user.profile.firstName ]]

The Rise of Content Atomization to Support AI and Advanced Personalization

Are you happy with the performance of your content engine? If not, you've got company. 77% B2B marketing organizations report a significant inability to drive content consumption with intended audiences. Top reasons for content waste: quality, relevance, and customizability issues. Content atomization, or the use of structured content, is one way organizations can address these challenges and create much more personalized, AI-driven customer experiences at scale.

Join us for a chat with, Forrester SiriusDecisions Principal Analyst Kathleen Pierce, who will share trends and actionable insights on how to improve content performance today and make your content engine agile and adaptable for the future.

Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
Recorded Nov 5 2020 42 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Kathleen Pierce, Patrick Bosek, and Scott Abel
Presentation preview: The Rise of Content Atomization to Support AI and Advanced Personalization

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • The Secret to Personalizing Technical Documentation Experiences at Scale Mar 2 2021 4:00 pm UTC 60 mins
    Guest: Val Swisher; Hosts: Megan Gilhooly and Scott Abel
    Join us for The Content Advantage talk show for a chat with global content strategy guru, Val Swisher, as we discuss why companies fail at personalization. You’ll discover the role of standardization in the creation of personalized content experiences at scale and you will learn how to avoid the most common personalization pitfalls. We’ll chat with Swisher about some of the lessons she’s sharing in her forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences.”

    The Content Advantage talk show is brought to you by Zoomin Software.
  • Coffee and Content: A Chat with Grammar Girl — The Changing Nature of Language Feb 25 2021 4:00 pm UTC 60 mins
    Mignon Fogarty, Grammar Girl
    Join us for a chat with Mignon Fogarty, founder of the Quick and Dirty Tips network and creator of Grammar Girl, as we discuss the evolution of grammar rules and word choice guidelines that can confound even the best writers.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Coming Soon! Zoomin Software Event Feb 17 2021 6:00 pm UTC 60 mins
    Zoomin Software
    Join us for an upcoming educational event.
  • [Case Study] The Role of Information Architecture in Adaptive Content Strategy Feb 16 2021 6:00 pm UTC 60 mins
    Cecil Lee, Eli Lilly
    The authors at Eli Lilly’s Global Medical Information team have transformed from traditional authoring to authoring adaptive components of content. The transformation was approached in a pragmatic way starting from changing writing behaviors, streamlining processes, and implementing a new component authoring technology.

    Join us Tuesday, February 16, 2012, for a case study presentation by Cecil Lee, Content Strategy Advisor at Eli Lilly and Company. You’ll learn how the Global Medical Information team worked together to overcome challenges in transformation. You'll also discover how the team's focus on information architecture helped ensure the changes they introduced served the needs of the users, while also providing a positive return on investment to the organization.

    This presentation includes:

    A success story of implementing adaptive content creation with an organization and across organizations inside an enterprise

    The role of information architecture in delivering adaptive content which achieved significant results in usability and reusability of content across geographies, channels, and organizations

    Strategies for communicating the value of an intelligent content project to others in your organization

    Cecil Lee joined Eli Lilly Medical Information to manage a global team of medical authors in the diabetes business unit and to implement several global technologies on customer relationships and content management. Previously, Cecil's work focused on driving innovation by implementing an adaptive content strategy across products, channels, and geographies at Lilly Medical. This effort kickstarted an enterprise content management movement that expanded to other disciplines, including the clinical and marketing organizations. He is currently leading the Content Intelligence strategy for the marketing organization at Lilly.

    This webinar is brought to you by Precision Content.
  • The Content Advantage: Benefits of Unifying Product Content Into a Single Portal Feb 16 2021 4:00 pm UTC 60 mins
    Guest: Race Bannon; Hosts: Megan Gilhooly and Scott Abel
    Join us for a chat with Race Bannon, Senior Director of Applications Information Development at Oracle PeopleSoft, about the impact of bringing together all product content into an online knowledge center. You'll learn what changes the company made to its information delivery strategy and how those changes impacted customers and the company. We'll discuss the beneficial effects Oracle PeopleSoft experienced after providing video documentation alongside traditional text-based user assistance deliverables.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them.
  • Coffee and Content: Omnichannel Experiences Need Connected Content Feb 11 2021 4:00 pm UTC 60 mins
    Guest: Carrie Hane; Hosts: Patrick Bosek and Scott Abel
    Join us for Coffee & Content with enterprise content strategist, Carrie Hane, for a discussion about the need to systematize and operationalize content production, connecting content to the people, communities, devices, and systems that require it. You'll learn why taking a critical look at how you produce content today is essential to identifying the transformations necessary to provide exceptional personalized omnichannel content experiences at scale.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Lessons Learned from a Cybersecurity Technical Writer Feb 2 2021 4:00 pm UTC 45 mins
    Guest: John Kearney; Hosts: Megan Gilhooly and Scott Abel
    Join us Tuesday, February 2, 2021, to chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He'll discuss tactics technical writers can use to create error messages useful to consumers but not to hackers. You'll leave with access to helpful cybersecurity learning aids, and you'll have an opportunity to ask John questions during the show.

    Three lucky viewers will win a free copy of the book, "The Language of Cybersecurity," from XML Press and The Content Wrangler.
  • Coffee and Content: Selecting Content That's Appropriate for Your Audience Jan 28 2021 4:00 pm UTC 60 mins
    Guest: Dawn Stevens; Hosts: Scott Abel, Patrick Bosek
    Join us for Coffee and Content for a discussion with information development expert, Dawn Stevens of the Center for Information Development Management. In this chat, you'll discover how borrowing concepts from the minimalist movement can help us provide the content of most value to consumers while working to remove any content that distracts consumers or diminishes the value of our content. We'll discuss how to apply minimalism principles to our content development efforts with the aim of creating clutter-free technical content experiences. We'll cover the characteristics of minimalist content, and Dawn will share tips and techniques for assessing what content you should provide (and what content you shouldn't). You'll leave asking not “Does our content spark joy?” but “Does our content spark capability?”

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Orchestrating Customer Experiences Using the Power of Semantics Recorded: Jan 19 2021 50 mins
    Guest: Cruce Saunders; Hosts: Megan Gilhooly and Scott Abel
    Join us for a chat with content engineering expert, Cruce Saunders, as we dive into how the shared semantics in tags, taxonomies, and controlled lists can be used to drive better customer experiences. Mapping content to semantics opens up a whole world of personalization capabilities, and alleviates many internal content management pains. Learn how companies are meeting customers with relevant content, using a shared semantic model. Bring together content and contextual data across multiple platforms in a much more coherent way using in-house semantic standards.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them.
  • The Art of Explanation Recorded: Jan 14 2021 44 mins
    Guest: Lee LeFever; Hosts: Patrick Bosek and Scott Abel
    Join us for our twice-monthly talk show, Coffee and Content, Tuesday, January 14, 2021, when we chat with explainer-in-chief, Lee LeFever, founder of Common Craft. We'll discuss how using tools like the "explanation scale" can help us identify and diagnose explanation problems. LeFever will introduce an explanation framework featured in his book, "The Art of Explanation," and share some ideas designed to help us avoid the common explanation challenges, including the "curse of knowledge" and the "gap of understanding." You'll leave with concrete ideas to improve the explanations you create.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • How To Dramatically Improve Documentation Team Efficiency Recorded: Jan 13 2021 63 mins
    Shannon McCue, Aristocrat Technologies
    For writers who work in Agile software companies, it can be tough to carve out a place in the overall process. How do companies share writers as specialists across several development teams? How do technical writers function as members of Scrum or Kanban teams? Does it work?

    Shannon McCue, Manager of Technical Communications at Aristocrat, gives you the top 4 pros and cons of working as embedded writers on multiple development teams, and explains the top 4 pros and cons of removing those writers from development teams to form a more efficient Agile technical writing team.

    A technical writing veteran of 25 years, Shannon McCue is a manager, editor, and leader with a strong track record in creating thorough, usable documentation. At her current company, Aristocrat Technologies, Inc., she manages a technical writing team that writes casino video gaming documentation while immersed in the Agile framework. Over the last eight years, she has become more focused on process improvements, especially Scrum and Kanban methods, and how they can work for or against technical writers.
  • Automating the Creation of Video From Software Documentation Recorded: Jan 5 2021 54 mins
    Mark Hellinger
    Producing video can be problematic (not all technical communication teams have the experience and the tools required to do it well), and the cost can be prohibitive. The frequency of content updates, localization and translation, and the need to produce documentation deliverables at scale exacerbate the challenges. Technology is beginning to provide us with solutions that can help us overcome these and other video-making challenges.

    In this episode of "The Content Advantage," we introduce you to Mark Hellinger, Chief Marketing Officer at Videate, a software company that aims to make ubiquitous and straightforward the automatic assembly of software video from technical documentation content. We'll discuss the drivers that spur video adoption, how adding video to documentation can impact search engine optimization efforts, and how technology can be deployed to automatically create and update video documentation at scale.

    The Content Advantage talk show is brought to you by Zoomin Software.
  • Leading Content Strategy Across an Enterprise with Anna N Schlegel Recorded: Dec 17 2020 37 mins
    Anna N Schlegel, Patrick Bosek and Scott Abel
    Join us for Coffee & Content with award-winning author Anna N Schlegel, Vice President, Global Portfolio Lifecycle Management at NetApp. We'll discuss what leadership looks like and how it can impact enterprise content strategy initiatives. You'll learn why NetApp has decided to create the role of Customer Experience Czar to help the firm reach its goal of providing frictionless content experiences. And, you'll discover why creating a customer experience model can help you ensure that other departments and functional areas understand what customer experience excellence looks like.

    Coffee & Content is brought to you by The Content Wrangler — and by Jorsek, the makers of easyDITA.
  • Measuring the Value of 
Your Localization Effort: 3 Metrics and How To Use Them Recorded: Dec 16 2020 60 mins
    Kit Brown-Hoekstra
    We know our content has business value, and yet, many companies still struggle to quantify that value, in part because there is often a lag between the content release and the result we seek. As technical communicators, we can learn from marketing and localization teams.

    Join us for a presentation from Kit Brown-Hoekstra and learn how to align your metrics on your business goals and get the information you need from your localization efforts.
    Attendees will learn:
    1) 3 metrics you can use to measure the effectiveness of your localization efforts
    2) Why your choice of metrics matter
    3) Tips for improving your localization quality


    Kit Brown-Hoekstra is an STC Fellow and former Society President, and award-winning consultant. As Principal of Comgenesis, LLC, Kit provides consulting to her clients on localization and content strategy. She speaks at conferences worldwide and publishes regularly in industry magazines.
  • Oversee Your Outputs: The Personalization Paradox #5 Recorded: Dec 10 2020 61 mins
    Val Swisher
    When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense -- after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end.

    Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time.

    In this webinar, you will learn:

    The difference between delivering documents and delivering experiences
    The 3 types of outputs every enterprise should provide
    The role of automation in delivering content
  • Digital Selling: Connecting Salespeople to Customers with Technology and Content Recorded: Dec 10 2020 38 mins
    Paul Wlodarczyk, Patrick Bosek, and Scott Abel
    New technologies can help us connect business website visitors to living, breathing salespeople. Using them effectively requires customer journey mapping, content strategy, and experience design. Join us for a conversation with Paul Wlodarczyk, Managing Partner of Prodx, about several important emerging technologies, and how they can be used to assist us in our goal of producing exceptional customer experiences.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • How to Drive Onboarding and Training Success With Dynamic Workflows Recorded: Dec 9 2020 63 mins
    Lawrence Orin
    Helping people use your content naturally and intuitively is clearly crucial. Whether you’re a content author, instructional designer, LMS administrator or product leader, you know that a great onboarding experience is critical to driving product adoption and reducing churn. Likewise, a great training experience is key to ramping up new employees.

    The problem is that humans process information in a very interconnected way, whereas documentation is typically created and delivered in a linear fashion. So how can you provide easy access to the onboarding materials people need, so they can succeed from Day One?

    In this webinar, Lawrence Orin, of Zoomin Software, will show you how dynamic and intuitive workflows can guide your customers and employees through personalized content experiences, all within a single portal powered by your existing technical product content.

    Here are some of the things you’ll learn:
    • How workflows provide personalized user guidance
    • The problem with legacy methods for creating workflows
    • How a large software company builds dynamic workflows within their documentation portal to empower onboarding and training success.
  • Creating a Successful Customer Journey and Content Mapping Recorded: Dec 8 2020 44 mins
    Kevin Nichols
    A successful customer journey must be true to a customer’s needs but also useful for the business. It should not just end up as a mere decoration in someone’s corner cube in an office. So, what are the elements for its success—what does a successful one look like? Join us for a conversation with enterprise content strategy guru, Kevin P Nichols, as he shows you a successful model for a customer journey with content mapped to it. Kevin will offer his expertise around three core themes:

    • What is a successful customer journey and content map and what does an example look like?
    • After you build one, what are some key considerations for its implementation within a business.
    • Which types of KPIs should you think about to quantify its value across the enterprise?

    Join us for this conversation with Kevin, who will offer an example and point you to additional resources he has developed around these three focus areas.

    The Content Advantage is brought to you by Zoomin Software.
  • Why We Bother To Map The Customer Journey Recorded: Dec 3 2020 44 mins
    Noz Urbina, Patrick Bosek, and Scott Abel
    Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

    Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that's not driving improvements to customer experience; or to simply optimize your processes and team interactions.

    Ok, great. But what do you actually change? What do you focus on this week, month or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation.

    Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We'll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: The Rise of Content Atomization to Support AI and Advanced Personalization
  • Live at: Nov 5 2020 4:00 pm
  • Presented by: Kathleen Pierce, Patrick Bosek, and Scott Abel
  • From:
Your email has been sent.
or close