The Rise of Content Atomization to Support AI and Advanced Personalization

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Presented by

Kathleen Pierce, Patrick Bosek, and Scott Abel

About this talk

Are you happy with the performance of your content engine? If not, you've got company. 77% B2B marketing organizations report a significant inability to drive content consumption with intended audiences. Top reasons for content waste: quality, relevance, and customizability issues. Content atomization, or the use of structured content, is one way organizations can address these challenges and create much more personalized, AI-driven customer experiences at scale. Join us for a chat with, Forrester SiriusDecisions Principal Analyst Kathleen Pierce, who will share trends and actionable insights on how to improve content performance today and make your content engine agile and adaptable for the future. Coffee & Content is brought to you by The Content Wrangler and Heretto.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.