Hi [[ session.user.profile.firstName ]]

Content Strategy: Yesterday, Today, and Tomorrow

Join us for The Content Advantage on when we chat with content operations maven Rahel Anne Bailie about the discipline of content strategy. We'll explore content strategy past, stopping to talk a bit about the foundations of the discipline, where we're at today, and where we're heading tomorrow. Come prepared to ask questions of one of the most knowledgeable content strategists on the planet.

The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
Recorded Nov 17 2020 46 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Rahel Anne Bailie, Content Seriously
Presentation preview: Content Strategy: Yesterday, Today, and Tomorrow

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • SAFe Content Strategy: Aligning Content Strategy with the Scaled Agile Framework Nov 9 2021 4:00 pm UTC 60 mins
    Guest: Akash Dubey > Host: Scott Abel
    Join us for a chat with Akash Dubey, director of technical publications and localization at iManage, about the scaled agile framework (SAFe) — one of several approaches being adopted by engineering teams in order to address problems associated with scaling beyond a single team. We'll discuss whether technical communication teams should take notice of this new methodology being adopted by our neighbors in Engineering, and if so, how we might “safely” align our content development and delivery models and strategy to this new framework.

    Akash has over 20 years of experience in the field of technical communication with multinationals such as Hewlett Packard, Siemens, Cisco Systems, and EMC Corporation. He currently heads India’s largest and oldest community of technical communicators and language professionals, Technical Writers of India (TWIN). Under the TWIN umbrella, Akash was instrumental in starting India's most economical training program (Technical Communication Professional) for aspiring technical writers. This program enabled deserving candidates to get job-focused training.

    Akash participates in many national and international panel discussions on leadership and project management challenges in emerging economies. He has made several presentations on API documentation, Alexa-based help, and content management systems at regional and national conferences/learning sessions.

    The Content Advantage is brought to you by The Content Wrangler and sponsored by Zoomin Software.
  • The Importance of Diversity and Inclusive Language Nov 4 2021 3:00 pm UTC 60 mins
    Guest: Stephanie Battaglino > Co-Hosts Patrick Bosek and Scott Abel
    Male privilege permeates every nook and cranny of society, especially the workplace. But what happens when the male privilege you enjoyed in the past is no longer part of your life?

    Join us for a frank discussion with Stephanie Battaglino about the role of language when communicating with, to, or about transgender and gender non-conforming individuals. Battaglino is an internationally recognized transgender motivational speaker, workshop presenter, trainer, workplace diversity and inclusion consultant whose honest and vulnerable storytelling will help you better understand the power of language and its impact.

    Stephanie was the first transgender person and corporate vice president to come out — on the job — in the century and a half history of the New York Life insurance company. After doing so, the glass ceiling that prevents minorities and women from advancing to leadership positions became real for her. Was she being overlooked for promotions because she is transgender? Or was it because she is a woman in the workplace? It turns out it was a bit of both.

    Stephanie casts a bright light on pertinent diversity and inclusion issues that companies and organizations around the globe must address to successfully transform workplaces into welcoming environments for all of their employees. Her warm and personal style will engage and enlighten you.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
  • Adventures in XLIFF: Scaling Translations of Enterprise Technical Content Nov 3 2021 3:00 pm UTC 60 mins
    Enzo Colaiezzi, Information Architect at Pailgo
    Successful translation operations for technical content are essential for enterprises to have minimal delays in launching and updating products and services. This means the translation not only of the functionality of the product itself but also the critical health/safety/legal information that end-users must also have at hand.

    Without an efficient workflow and the right technology to support it, growth potential is limited. So what are the most common pinch points in the translation of enterprise technical content, and how can they be alleviated?

    Join Enzo Colaiezzi, Information Architect at Paligo, for this free, one-hour webinar. In this webinar, you will learn:

    • What is XLIFF and what are the benefits
    • The importance of separating “content” and “technical content” in the enterprise for translation purposes
    • How to translate technical content based on structured authoring
    • How to choose the single source language
    • How best to manage variables in multiple languages
    • How best to optimize translation operations - lessons learned
  • Building Personalization into Digital Transformation Efforts Nov 2 2021 5:00 pm UTC 60 mins
    Guest: Vijay Hanumolu > Host: Kevin P. Nichols
    Join us for "Let's Talk Personalization" for a conversation with Vijay Hanumolu, vice president of digital experience at Unum, about the need to incorporate and plan for content personalization when attempting a digital transformation.

    "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
  • Successfully Challenge Your Mindset to Create an Unstoppable You! Oct 28 2021 5:00 pm UTC 60 mins
    Guest: Elizabeth Batalla > Host: Ann Rockley
    Ultimately, no one but you is responsible for the choices you make or don’t make, the things you do or don’t do, or for the life you live or don’t live. Personal development, transformation, and growth never end because change is always happening. How you feel about yourself is directly related to how you treat yourself. Your self-worth is a major factor in whether or not you take the relevant steps to improve your life – both personally and professionally.

    There is never a perfect time to take action so let go of the notion that today is not the ‘right’ day. The biggest obstacle is simply getting started.

    Rise to the occasion and level up using a holistic approach. The more life areas you level up, the more life areas you will illuminate, and the brighter you will shine to live a successful and fulfilling life.

    The Three Forces in Achieving Excellence framework provides answers to why some people are consistently successful and considered inspirational.

    Learn how the framework is applied by mapping your character to 9 fundamental life areas grouped into 3 Forces:
    1) Identity (self–personal brand, impactful demeanor, and personal style)
    2) Connection (relationships – physical health, mental health, and emotional health)
    3) Status (standard of life – professional progress, financial health, future vision)

    Choosing to improve your life so you can confidently make your unique mark in the world has the power to change everything!

    After 30+ years working in various industries and mentoring many along the way, Elizabeth Batalla decided to package her expertise and experience. She helps women to be unstoppable via online programs aimed at helping them level up across 9 fundamental life areas based on the Three Forces in Achieving Excellence. Elizabeth's mission is to help as many women as she can to create a solid foundation to achieve a successful and fulfilling life, personally and professionally.
  • The Operating Models of Content: Getting To Strategic Content And Marketing Oct 28 2021 3:00 pm UTC 60 mins
    Robert Rose
    One of the biggest trends we’ve seen is how content is evolving to be a strategic function in the business. Unfortunately, for many businesses, it’s like the classic scene from Seinfeld – they are taking the reservation, but not holding the reservation. Many enterprises today create a content team to manage a strategic function, but they don’t establish the operating model by which that content team will function. This results in a team that can’t keep up with the demand, has no skill to structure the content in a strategic way, and can’t measure their efforts in a way that demonstrates value.

    Let’s explore a new way of approaching this challenge. We’ll explore the four key operating models of content, and how to set a balanced strategy that enables content to be addressed in a way that’s truly strategic. A model that scales with the business’ needs, establishes the right resource allocation to enable great content, and powers the right measurement to demonstrate value.

    About the presenter: Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. Robert is the author of three best-selling books including Killing Marketing (McGraw Hill, 2017), Experiences: The 7th Era of Marketing (CMI, 2015), and Managing Content Marketing, (CMI, 2011).

    For more than 10 years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft.

    This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux.
  • What it Takes to be a Successful Content Strategist Recorded: Oct 27 2021 65 mins
    Guest: Rahel Anne Bailie > Host: Ranjini Srinivasan
    Given the ever-growing and often overlapping job descriptions of a content strategist, what does it take to be successful in the field of content strategy? Do you need to be trained and or certified like any other professional? Rahel Anne Bailie joins Ranjini Srinivasan, The Content Strategy Wrangler, as they delve into what makes a content strategist successful and talk about the only Master's program in content strategy where she is a professor.

    Rahel Anne Bailie is the founder of Content, Seriously, a London, UK-based consultancy. Rahel has spent many years as a consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalization, and overall effective content delivery.

    Rahel is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their content operations, tackle an increasingly complex list of problems in the areas of content strategy, content operations, knowledge management, and related disciplines where she has been asked to look at content, very seriously.

    Let's Talk Content Strategy is brought to you by The Content Wrangler and sponsored by Content, Seriously.
  • Bringing Content Teams Together at Express Scripts Recorded: Oct 26 2021 62 mins
    Guests: Catherine Walker and Christine Schwepker > Host: Scott Abel
    On our next episode of "From the Top" — conversations with content leaders about how they do what they do — we chat with Catherine Walker and Christine Schwepker from Express Scripts, the largest pharmacy benefit management organization in the US, and the 22nd largest company in the nation. Walker and Schwepker will discuss their experiences attempting to deliver exceptional content experiences by encouraging collaboration between members of the web content team, the technical documentation department, training, support, and others who create content (e.g., transactional and error messages). The two leaders will share what's worked, what hasn't, and why focusing on people first is the secret to their success.

    "From the Top" is brought to you by The Content Wrangler and Heretto.
  • Politics in Technical Communication Recorded: Oct 26 2021 62 mins
    Paul Perrotta
    Join us for a chat with The Technical Documentation Wrangler, Paul Perrotta, about the role of politics in how technical documentation management decisions are made. Perrotta will discuss the importance of advocacy when attempting to get your fair share of the corporate budgeting pie. He'll share stories designed to help you figure out how to do this without being a jerk. Perrotta will also provide several real-world examples and discuss how getting what you want requires you to have principles, and to be able to articulate those principles and demonstrate that you follow them.

    The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
  • Let's Talk Technical Documentation: Starting a Tech Docs Team Recorded: Oct 21 2021 60 mins
    Guest: Charissa Fleischer > Host: Paul Perrotta
    You've often thought of working in a brand new department. Wouldn't it be cool to be one of the first to define the initial content library? The one who dives in and does what has to be done, with no politics and no stuffed shirt yammering on about policies and procedures and ISO 9005 checklists? Who wouldn't want to help set that up? It sounds so...liberating!

    Join Paul Perrotta, the Technical Documentation Wrangler, and his guest, Charissa Fleischer, who currently works as the director of tech docs at a cybersecurity company called Exabeam. Charissa has many years of experience as a technical writer, a technical writing manager, and a social media maven. She also started her own business, a gluten-free bakery.

    Together, Paul and Charissa will talk about the good, the bad, and the ugly truths about starting a tech docs team:
    1) How is being in a startup different from working at longer, established companies?
    2) What do you like about it?
    3) Who would be successful in a startup?

    Charissa joined Exabeam to lead the existing docs team. She has a lot to say about her daily job and how it will change over the next few years. We will discuss how this world works and how it will evolve. We hope you'll join us for the show!
  • Mapping the Customer Journey Recorded: Oct 21 2021 46 mins
    Guest: Kevin P Nichols • Hosts: Patrick Bosek and Scott Abel
    Join Patrick Bosek and Scott Abel for Coffee and Content with enterprise content strategy guru, Kevin P. Nichols as we explore the need to map the customer journey to deliver personalized technical product content experiences at scale.

    Kevin will define customer journey maps versus task-based customer journeys. He will show you an example of a task-based customer journey and how to use it to plan for and identify specific content for your audience. He will show you the power these tools can have for personalization, localization, and competitive differentiation in customer content experiences. And he will provide insight on how to do these correctly.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
  • The Business Case for Terminology Management: Three Experts Sell The Value Recorded: Oct 20 2021 60 mins
    Guests: Val Swisher, Klaus Fleischmann, and Torsten Machert > Host: Scott Abel
    Join us for a panel discussion with three language experts about the value of effectively managing terminology. We'll discuss what terminology management is, why your organization needs it, and how to convince your leadership to invest in it. You'll be provided the opportunity to ask questions of the experts.

    Our panel includes Val Swisher, an internationally recognized content strategy expert; Klaus Fleischmann, CEO Kaleidoscope GmbH & eurocom Translation Services GmbH; and, Torsten Machert, Senior Consultant at Congree Language Technologies, Inc.

    This panel discussion is brought to you by The Content Wrangler and sponsored by Congree Language Technologies, Inc.
  • Personalization for Healthcare Content Recorded: Oct 19 2021 56 mins
    Presenter: Marli Mesibov > Host: Kevin P. Nichols
    Personalization is an exciting idea - but it's a lot of work. Done wrong it either feels intrusive, or bland and unimpactful. But there's always the chance that we'll be the one to do it right - and in healthcare, that's a chance that many are now willing to take. Marli Mesibov, Content Strategy Lead at Verily Life Sciences will join Kevin Nichols, The Personalization Wrangler. They will discuss the challenges of creating personalized healthcare experiences, key pitfalls to avoid, challenges you should be aware of, and ingredients for success, as well as the amazing opportunities that personalization offers.

    "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
  • Bridging the Gap Between Technical Authoring and Learning & Development Recorded: Oct 14 2021 63 mins
    Presenter: Mike Hamilton, MadCap Software > Host: Scott Abel
    MadCap Flare software allows technical authors, instructional designers, and subject matter experts (SMEs) to maximize cross-department collaboration, content reuse, and consistency in delivering state-of-the-art eLearning courseware and documentation.

    With this latest release, technical authors can add even more value across the organization with the ability to create interactive eLearning courses and training materials – all from a single source. Training teams and instructional designers can now take advantage of the powerful authoring and publishing capabilities of MadCap Flare.

    • Create Interactive eLearning Courses and Learning & Development Programs
    • Use Pre-Built Templates for Easy Content Creation
    • Quickly Turn Existing Content into a Quiz or Knowledge Check
    • Reuse eLearning Content Across Projects and Teams
    • Publish Content to Your LMS or LRS
    • Improve Cross-Department Collaboration

    Join Mike Hamilton, VP of Product Evangelism, as he highlights how this new release will give you (the tech author or the L&D professional) the edge you need in creating, managing, and publishing engaging content for your audiences.

    This webinar is brought to you by The Content Wrangler and sponsored by MadCap Software.
  • Enabling Self-Serve Support at Expedia Recorded: Oct 12 2021 50 mins
    Guest: Liz Krogh, Expedia > Host: Scott Abel
    Join us October 12, 2021 for a chat with the Expedia Group's Director of Knowledge Management, Liz Krogh, about how her team is empowering business partners to find answers to questions they have without contacting customer support. You'll learn how the Expedia Knowledge Management team provides technical content to both the company's business partners (airlines, hotels, travel, and tourism companies) and its internal users (folks like support center agents) to ensure that every Expedia customer enjoys the exceptional customer experience the company promises.

    We'll discuss under what circumstances we ought to consider publishing content to separate delivery channels and when unifying content and delivering it through a single channel makes the most sense. And, Liz will share her thoughts on the importance of communication and coordination with other content teams (and those impacted by content decisions) before attempting to tackle customer support content challenges.

    The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
  • Coffee and Content: Success Factors for Content Operations Recorded: Oct 7 2021 60 mins
    Guest: Colleen Jones > Hosts: Patrick Bosek and Scott Abel
    Join us for a chat with Colleen Jones of Content Science about the factors that help ensure success in content operations initiatives. You'll learn what content operations is, why it's needed to ensure success, and what works and what doesn't. You'll benefit from understanding the results of content operations research conducted by Content Science including what a successful ContentOps program looks like, and what factors contribute to its success.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
  • Automating Technical Editing in MadCap Flare Recorded: Oct 6 2021 40 mins
    Mattias Sander
    Join us on October 6, 2021, for a presentation and demonstration from Mattias Sander of ImprovementSoft of a useful and affordable MadCap Flare software plugin that can help you improve content quality.

    Attendees can expect to learn:

    1) How automating technical communication proofreading and editing tasks with the Mad Quality plug-in for MadCap Flare can provide productivity and efficiency benefits
    2) How to use rules sets to govern your content and ensure quality
    3) How to use the Mad Quality plug-in for MadCap Flare to automatically validate your information model

    This program is brought to you by The Content Wrangler and sponsored by MadCap Software.
  • Supporting Mindset by Harnessing the Power of Nudges Recorded: Sep 30 2021 41 mins
    Guest: Dr. Amy Bucher > Host: Ann Rockley
    People are different, things change, and context matters. Helping you achieve behavioral goals means understanding what nudges you need to speak to your specific needs at a particular point in time.

    Join host Ann Rockley and her special guest, Dr. Amy Bucher, who will share insights from the science of motivation that show how nudges can be crafted to be more effective. Nudges are most powerful when they support shared basic psychological needs by helping people make meaningful choices, feel a sense of growth over time, and connect them to others, and when they are personalized enough to connect with people's lived experiences. Amy will share some best practices that are easy for anyone to bring into their endeavors to guide behavior change and help reach goals.

    The Essential Mindset talk show offers insights, resources, and support to help you thrive during life’s unexpected challenges, be they a health crisis, natural disaster, family emergency, or business downturn. The show, hosted once a month by Ann Rockley, features real-world advice and thought-provoking inspiration from notable guest experts. The show will examine resilience, adaptability, the growth mindset, foundational health, and best practices for achieving success in life and work.
  • Developing a Global Enterprise Content Strategy Recorded: Sep 29 2021 61 mins
    Guest: Joseph Dennis Kelly > Host: Ranjini Srinivasan
    Global enterprise content strategy may seem like wrangling a large beast. But with the right tools and the mindset, global enterprise content strategy can be tamed. In this episode of "Let's Talk Content Strategy", Ranjini Srinivasan, The Content Strategy Wrangler sits down with Joseph Dennis Kelly to discuss how an enterprise global content strategy can create a seamless user experience.
  • Building Content Engineering Capability Recorded: Sep 28 2021 61 mins
    Carolyn Swift-Muschott
    Join Megan Gilhooly and Scott Abel for a chat with the Senior Director of Software Engineering at Cengage Group, Carolyn Swift-Muschott, about her journey developing a content engineering team. We’ll discuss the business cases for investing in bringing together the editorial, software development, and product management teams.

    You’ll learn why Cengage is working to create a more integrated technology organization capable of putting content to work whenever and wherever it's needed. You find out what type of resistance you may encounter when attempting to orchestrate such changes and you’ll hear ideas for overcoming typical challenges.

    The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Content Strategy: Yesterday, Today, and Tomorrow
  • Live at: Nov 17 2020 4:00 pm
  • Presented by: Rahel Anne Bailie, Content Seriously
  • From:
Your email has been sent.
or close