Creating a Successful Customer Journey and Content Mapping

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Presented by

Kevin Nichols

About this talk

A successful customer journey must be true to a customer’s needs but also useful for the business. It should not just end up as a mere decoration in someone’s corner cube in an office. So, what are the elements for its success—what does a successful one look like? Join us for a conversation with enterprise content strategy guru, Kevin P Nichols, as he shows you a successful model for a customer journey with content mapped to it. Kevin will offer his expertise around three core themes: • What is a successful customer journey and content map and what does an example look like? • After you build one, what are some key considerations for its implementation within a business. • Which types of KPIs should you think about to quantify its value across the enterprise? Join us for this conversation with Kevin, who will offer an example and point you to additional resources he has developed around these three focus areas. The Content Advantage is brought to you by Zoomin Software.
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