Name: Coffee & Content: Why We Bother To Map The Customer Journey
Start: 2020-12-03T16:00:00Z
End: 2020-12-03T16:00:43.000Z
Location: BrightTALK
Rating: 4.9

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

TBD

“Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Personalization — Ep 6

TBD

Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

Let's Talk Content Operations — Episode 6

[Let's Talk Technical Documentation E6] TBD

TCW Webinar

Join Eeshita Grover, an experienced content strategy leader, for a free 90-minute online course titled "Key Performance Indicators in ContentOps Management."  This workshop can help you to integrate your content strategy seamlessly with your product strategy to boost the impact and effectiveness of enterprise content.

"Key Performance Indicators in ContentOps Management" will help you zero-in on the metrics that define the success of content strategies. This workshop is designed to empower you to measure, analyze, and interpret key performance indicators (KPIs) that directly impact product adoption and customer engagement.

You will gain an understanding of essential content success KPIs, including but not limited to:

Impact on Product Adoption: Learn to track user actions, such as clicks and purchases, to evaluate the influence of content on buying behavior.

Engaged Time/Dwell Time: Discover the significance of measuring how long visitors stay engaged with your content, an indicator of content relevance and effectiveness.

Audience Segmentation: Learn to segment audiences for targeted content delivery and improved user experiences.

Visitor Metrics: Analyze data on new and returning visitors to gauge content reach and retention.

Trend Comparisons: Discover how to connect disparate data points and observe emerging trends that inform strategic decisions.

Recirculation Rate: Explore how to monitor users’ content journeys to optimize pathways and enhance content recirculation.

Case Deflection/Self-Service: Learn to measure the effectiveness of your content in enabling self-service capabilities, reducing support overhead and improving user satisfaction.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording.

Brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

[Workshop] Key Performance indicators In ContentOps Management

Let's Talk Personalization — Ep 5

Heretto Case Study — TBD

Coffee and Content — Topic TBD

API Docs — Topic TBD

Let's Talk Content Operations — Episode 5

Let's Talk Technical Documentation E5

Coffee and Content — TBD

Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that's not driving improvements to customer experience; or to simply optimize your processes and team interactions.  

Ok, great. But what do you actually change? What do you focus on this week, month or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation. 

Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We'll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

Coffee & Content is brought to you by The Content Wrangler and Heretto.

Coffee & Content: Why We Bother To Map The Customer Journey

Content Strategy

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Coffee & Content: Why We Bother To Map The Customer Journey

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