Leading Content Strategy Across an Enterprise with Anna N Schlegel

Join us for a chat with Sarah Winters (née Sarah Richards) about the emerging discipline of content design. You'll learn what it is, what content designers do, and how the role differs from other information development jobs.

The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.

Join us on March 25, 2021, for Coffee and Content with enterprise content strategy maven, Rebecca Schneider. We'll discuss with Rebecca the role of empathy in providing contextually-relevant content experiences and we'll ponder whether it's possible to tag content for empathy, especially at scale. You'll be able to ask questions and share your views on the subject during the show.

Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.

Join us for an upcoming educational event.

Join us for our next educational event.

TBD

Join us on March 11, 2021, for Coffee and Content with content strategy maven, Regina Preciado. We'll discuss the need to invest in the creation of consistently structured images. You'll learn the benefits of creating consistently structured images and discover which expensive content challenges can be overcome by handling images in a more strategic way.

Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.

Join us for our next educational webinar soon!

Join us for our next educational webinar soon!

Join us for The Content Advantage talk show for a chat with global content strategy guru, Val Swisher, as we discuss why companies fail at personalization. You’ll discover the role of standardization in the creation of personalized content experiences at scale and you will learn how to avoid the most common personalization pitfalls. We’ll chat with Swisher about some of the lessons she’s sharing in her forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences.”

The Content Advantage talk show is brought to you by Zoomin Software.

Join us for a chat with Mignon Fogarty, founder of the Quick and Dirty Tips network and creator of Grammar Girl, as we discuss the evolution of grammar rules and word choice guidelines that can confound even the best writers.

Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.

When customers search for answers in your service portal or documentation site, they simply expect to find the information they’re looking for. But search isn’t magic – it depends on your site’s ability to recognize relevant content and provide personalized results.

Many companies use Google Analytics to gather basic data like what users are searching for, to what degree, and how long they spend on each page. More zealous teams may rely on a scrappy combination of tools to obtain data that can help them understand how people are using their content.

The problem is that Google Analytics is built for websites – not content portals. Since Google doesn’t actually host your content, and since your content may even live in multiple places, it’s practically impossible to gain the granular insights you need to drive our content strategy.

Join Peggy Sanchez, Senior Technical Publications Manager at Cray (a Hewlett Packard Enterprise company), Shimon Shoval, Senior Product Manager and analytics guru at Zoomin, and Megan Gilhooly, VP Customer Experience at Zoomin.

In this webinar, you’ll learn:
• How Cray uses search insights to validate or disprove assumptions, gauge content success and guide future efforts
• What data you should use to optimize self-service and help users find answers faster
• 5 steps to increasing case deflection by using content analytics


The authors at Eli Lilly’s Global Medical Information team have transformed from traditional authoring to authoring adaptive components of content. The transformation was approached in a pragmatic way starting from changing writing behaviors, streamlining processes, and implementing a new component authoring technology.

Join us for a case study presentation by Cecil Lee, Content Strategy Advisor at Eli Lilly and Company. You’ll learn how the Global Medical Information team worked together to overcome challenges in transformation. You'll also discover how the team's focus on information architecture helped ensure the changes they introduced served the needs of the users, while also providing a positive return on investment to the organization.

This presentation includes:

• A success story of implementing adaptive content creation with an organization and across organizations inside an enterprise

• The role of information architecture in delivering adaptive content which achieved significant results in usability and reusability of content across geographies, channels, and organizations

• Strategies for communicating the value of an intelligent content project to others in your organization

Cecil Lee joined Eli Lilly Medical Information to manage a global team of medical authors in the diabetes business unit and to implement several global technologies on customer relationships and content management. Previously, Cecil's work focused on driving innovation by implementing an adaptive content strategy across products, channels, and geographies at Lilly Medical. This effort kickstarted an enterprise content management movement that expanded to other disciplines, including the clinical and marketing organizations. He is currently leading the Content Intelligence strategy for the marketing organization at Lilly.

This webinar is brought to you by Precision Content Authoring Services.

Join us for a chat with Race Bannon, Senior Director of Applications Information Development at Oracle PeopleSoft, about the impact of bringing together all product content into an online knowledge center. You'll learn what changes the company made to its information delivery strategy and how those changes impacted customers and the company. We'll discuss the beneficial effects Oracle PeopleSoft experienced after providing video documentation alongside traditional text-based user assistance deliverables.

The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them.

Join us for Coffee & Content with enterprise content strategist, Carrie Hane, for a discussion about the need to systematize and operationalize content production, connecting content to the people, communities, devices, and systems that require it. You'll learn why taking a critical look at how you produce content today is essential to identifying the transformations necessary to provide exceptional personalized omnichannel content experiences at scale.

Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.

Join us for our next educational webinar soon!

Join us Tuesday, February 2, 2021, to chat with John Kearney about cybersecurity and technical writing. Kearney will share lessons he learned teaching cybersecurity practitioners how to make their communication accessible to others. He'll discuss tactics technical writers can use to create error messages useful to consumers but not to hackers. You'll leave with access to helpful cybersecurity learning aids, and you'll have an opportunity to ask John questions during the show.

Three lucky viewers will win a free copy of the book, "The Language of Cybersecurity," from XML Press and The Content Wrangler.