Coffee & Content: Leading Content Strategy Across an Enterprise

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Presented by

Anna N Schlegel, Patrick Bosek and Scott Abel

About this talk

Join Patrick Bosek and Scott Abel for Coffee & Content with award-winning author Anna N Schlegel, Vice President, Global Portfolio Lifecycle Management at NetApp. We'll discuss what leadership looks like and how it can impact enterprise content strategy initiatives. You'll learn why NetApp has decided to create the role of Customer Experience Czar to help the firm reach its goal of providing frictionless content experiences. And, you'll discover why creating a customer experience model can help you ensure that other departments and functional areas understand what customer experience excellence looks like. Coffee & Content is brought to you by The Content Wrangler and Heretto.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.