Using Microcontent to Create An Effective Search Experience

Creating effective search experiences for your end-users is critical for technical communicators and content developers. As our search behavior and expectations evolve, we expect information to be found quickly and easily, with the most relevant information provided to us in smaller, easily consumable chunks of content. With MadCap Flare, MadCap Software pioneered the use of microcontent with the creation of its own patent-pending Microcontent Editor. MadCap Flare already manages content in topics, and taking it a step further with microcontent was a natural evolution of the product feature set. It’s another way MadCap Software is leading innovation in the content development space by ensuring authors can maximize content reuse, improve content accuracy, and drive customer engagement — all from a single source. In this webinar, Jennifer Morse, Customer Success Director at MadCap Software, will discuss the importance of improving your user’s search experience, how microcontent can be used to create featured snippets in search results (similar to how Google presents small pieces of content relevant to search queries), and show you how easy it is to leverage your existing content or create new microcontent with MadCap Flare. We’ll also provide an overview of the other microcontent use cases such as powering chatbots and AR/VR applications, providing field-level Help, and much more.