Coffee and Content: Selecting Content That's Appropriate for Your Audience

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Presented by

Guest: Dawn Stevens; Hosts: Scott Abel, Patrick Bosek

About this talk

Join us for Coffee and Content for a discussion with information development expert, Dawn Stevens of the Center for Information Development Management. In this chat, you'll discover how borrowing concepts from the minimalist movement can help us provide the content of most value to consumers while working to remove any content that distracts consumers or diminishes the value of our content. We'll discuss how to apply minimalism principles to our content development efforts with the aim of creating clutter-free technical content experiences. We'll cover the characteristics of minimalist content, and Dawn will share tips and techniques for assessing what content you should provide (and what content you shouldn't). You'll leave asking not “Does our content spark joy?” but “Does our content spark capability?” Coffee & Content is brought to you by The Content Wrangler and Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.