Coffee & Content: Optimizing Tech Docs Content for Search Engine Results Pages

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Presented by

Guest: Jason Barnard; Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for Coffee and Content with “The Brand SERP Guy” — Jason Barnard — as we discuss why technical documentation teams might want to leverage their investments in structured content and semantic markup to increase the likelihood that their product content is featured by Google on search engine results pages (SERPs). We’ll chat about the benefits of marking up technical support content in accordance with new schema types — FAQ, HowTo, and Q&A — in order to help improve knowledge center content SEO performance. And, we’ll take a look at some real-world results from companies that have adapted their content strategy to provide machine-processable metadata that helps Google serve up the content they produce when consumers ask Google for help finding answers to questions about their products and services.

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