Localizing Content: Scaling HubSpot Academy

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Presented by

Guest: Gaya Saghatelyan > Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for Coffee and Content with Gaya Saghatelyan, Manager of Globalization Enablement at Hubspot. We'll discuss how the company globalized HubSpot Academy leveraging mixed content delivery approaches to produce locally relevant content experiences at scale. You'll learn how the company works to reduce complexity to operationalize content production. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.