Hi [[ session.user.profile.firstName ]]

Localizing Content: Scaling HubSpot Academy

Join us for Coffee and Content with Gaya Saghatelyan, Manager of Globalization Enablement at Hubspot. We'll discuss how the company globalized HubSpot Academy leveraging mixed content delivery approaches to produce locally relevant content experiences at scale. You'll learn how the company works to reduce complexity to operationalize content production.

Coffee & Content is brought to you by The Content Wrangler and Heretto.
Recorded Jun 3 2021 46 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Guest: Gaya Saghatelyan > Hosts: Patrick Bosek and Scott Abel
Presentation preview: Localizing Content: Scaling HubSpot Academy

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • What it Takes to be a Successful Content Strategist Oct 27 2021 5:00 pm UTC 60 mins
    Guest: Rahel Anne Bailie > Host: Ranjini Srinivasan
    Given the ever-growing and often overlapping job descriptions of a content strategist, what does it take to be successful in the field of content strategy? Do you need to be trained/ certified like any other professional? Rahel Anne Bailie joins Ranjini Srinivasan, The Content Strategy Wrangler, and will delve into what makes a content strategist successful and talk about the only Master's program in content strategy where she is a teacher.

    Rahel Anne Bailie is the founder of Content, Seriously, a London, UK-based consultancy. Rahel has spent many years as a consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalization, and overall effective content delivery.

    Rahel is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their content operations, tackle an increasingly complex list of problems in the areas of content strategy, content operations, knowledge management, and related disciplines where she has been asked to look at content, very seriously.

    Let's Talk Content Strategy is brought to you by The Content Wrangler and sponsored by Content, Seriously.
  • Coming Soon! The Content Advantage Oct 26 2021 3:00 pm UTC 60 mins
    Zoomin Software
    The Content Advantage talk show is brought to you by Zoomin Software.
  • Starting a Technical Documentation Team from Scratch Oct 21 2021 5:00 pm UTC 60 mins
    Guest: Charissa Luke > Host: Paul Perrotta
    Join us for a chat with the director of product document at Exabeam Charissa Luke about how to go about setting up a technical documentation department from scratch.

    "Let's Talk Technical Documentation" is brought to you by The Content Wrangler.
  • Mapping the Customer Journey Oct 21 2021 3:00 pm UTC 60 mins
    Guest: Kevin P Nichols > Hosts: Patrick Bosek and Scott Abel
    Join Patrick Bosek and Scott Abel for Coffee and Content with enterprise content strategy guru, Kevin P. Nichols as we explore the need to map the customer journey to deliver personalized technical product content experiences at scale.

    Kevin will define customer journey maps versus task-based customer journeys. He will show you an example of a task-based customer journey and how to use it to plan for identify-specific content for your audience. He will show you the power these tools can have for personalization, localization, and competitive differentiation in customer content experiences. And he will provide insight on how to do these correctly.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
  • The Business Case for Terminology Management: Three Experts Sell The Value Oct 20 2021 5:00 pm UTC 60 mins
    Guests: Val Swisher, Klaus Fleischmann, and Michael Mannhardt > Host: Scott Abel
    Join us for a panel discussion with three language experts about the value of effectively managing terminology. We'll discuss what terminology management is, why your organization needs it, and how to convince your leadership to invest in it. You'll be provided the opportunity to ask questions of the experts.

    Our panel includes Val Swisher, an internationally recognized content strategy expert; Klaus Fleischmann, CEO Kaleidoscope GmbH & eurocom Translation Services GmbH; and, Michael Mannhardt, President & CEO at Congree Language Technologies, Inc.

    This panel discussion is brought to you by The Content Wrangler and sponsored by Congree Language Technologies, Inc.
  • Let's Talk ContentOps: Myth-busting Personalization's So-called Complexity Oct 14 2021 3:00 pm UTC 60 mins
    Guest: Jeff MacIntyre > Host: Rahel Anne Bailie
    Join Rahel Anne Bailie, the host of the new talk show, "Let's Talk Content Operations" for a look into the world of ContentOps viewed through a balanced, tool-agnostic lens.

    Jeff MacIntyre says personalization doesn't have to be hard. MacIntyre, who has worked with some of the biggest brands in the entertainment industry, is ready to myth-bust the idea that personalization has to be complex. Jeff is behind the progressive personalization method, which gives us a choice of three on-ramps. Come nod along as we discuss the all-too-common pitfalls, and give you some simple alternatives to getting to the personalization outcome that you want, with a content operations twist!

    "Let's Talk Content Operations" is brought to you by The Content Wrangler and sponsored by Content, Seriously.
  • Coming Soon! Heretto Webinar Oct 13 2021 5:00 pm UTC 60 mins
    Join us for an upcoming educational event.
  • Bridging the Gap Between Technical Authoring and Learning & Development Oct 13 2021 3:00 pm UTC 60 mins
    Jennifer Morse
    MadCap Flare software allows technical authors, instructional designers, and subject matter experts (SMEs) to maximize cross-department collaboration, content reuse, and consistency in delivering state-of-the-art eLearning courseware and documentation.

    With this latest release, technical authors can add even more value across the organization with the ability to create interactive eLearning courses and training materials – all from a single source. Training teams and instructional designers can now take advantage of the powerful authoring and publishing capabilities of MadCap Flare.

    • Create Interactive eLearning Courses and Learning & Development Programs
    • Use Pre-Built Templates for Easy Content Creation
    • Quickly Turn Existing Content into a Quiz or Knowledge Check
    • Reuse eLearning Content Across Projects and Teams
    • Publish Content to Your LMS or LRS
    • Improve Cross-Department Collaboration

    Join Jennifer Morse, Vice President of Customer Success, as she highlights how this new release will give you (the tech author or the L&D professional) the edge you need in creating, managing, and publishing engaging content for your audiences.

    This webinar is brought to you by The Content Wrangler and sponsored by MadCap Software.
  • Enabling Self-Serve Support at Expedia Oct 12 2021 3:00 pm UTC 60 mins
    Guest: Liz Krogh, Expedia > Host: Scott Abel
    Join us October 12, 2021 for a chat with the Expedia Group's Director of Knowledge Management, Liz Krogh, about how her team is empowering business partners to find answers to questions they have without contacting customer support. You'll learn how the Expedia Knowledge Management team provides technical content to both the company's business partners (airlines, hotels, travel, and tourism companies) and its internal users (folks like support center agents) to ensure that every Expedia customer enjoys the exceptional customer experience the company promises.

    We'll discuss under what circumstances we ought to consider publishing content to separate delivery channels and when unifying content and delivering it through a single channel makes the most sense. And, Liz will share her thoughts on the importance of communication and coordination with other content teams (and those impacted by content decisions) before attempting to tackle customer support content challenges.

    The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
  • Coffee and Content: Success Factors for Content Operations Oct 7 2021 3:00 pm UTC 60 mins
    Guest: Colleen Jones > Hosts: Patrick Bosek and Scott Abel
    Join us for a chat with Colleen Jones of Content Science about the factors that help ensure success in content operations initiatives. You'll learn what content operations is, why it's needed to ensure success, and what works and what doesn't. You'll benefit from understanding the results of content operations research conducted by Content Science including what a successful ContentOps program looks like, and what factors contribute to its success.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
  • Automating Technical Editing in MadCap Flare Oct 6 2021 5:00 pm UTC 60 mins
    Mattias Sander
    Join us on October 6, 2021, for a presentation and demonstration from Mattias Sander of ImprovementSoft of a useful and affordable MadCap Flare software plugin that can help you improve content quality.

    Attendees can expect to learn:

    1) How automating technical communication proofreading and editing tasks with the Mad Quality plug-in for MadCap Flare can provide productivity and efficiency benefits
    2) How to use rules sets to govern your content and ensure quality
    3) How to use the Mad Quality plug-in for MadCap Flare to automatically validate your information model

    This program is brought to you by The Content Wrangler and sponsored by MadCap Software.
  • Personalization for Healthcare Content Oct 5 2021 5:00 pm UTC 60 mins
    Presenter: Marli Mesibov > Host: Kevin P. Nichols
    Personalization is an exciting idea - but it's a lot of work. Done wrong it either feels intrusive, or bland and unimpactful. But there's always the chance that we'll be the one to do it right - and in healthcare, that's a chance that many are now willing to take. Marli Mesibov, Content Strategy Lead at Verily Life Sciences will join Kevin Nichols, The Personalization Wrangler. They will discuss the challenges of creating personalized healthcare experiences, key pitfalls to avoid, challenges you should be aware of, and ingredients for success, as well as the amazing opportunities that personalization offers.

    "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
  • Supporting Mindset by Harnessing the Power of Nudges Sep 30 2021 5:00 pm UTC 60 mins
    Guest: Dr. Amy Bucher > Host: Ann Rockley
    People are different, things change, and context matters. Helping you achieve behavioral goals means understanding what nudges you need to speak to your specific needs at a particular point in time.

    Join host Ann Rockley and her special guest, Dr. Amy Bucher, who will share insights from the science of motivation that show how nudges can be crafted to be more effective. Nudges are most powerful when they support shared basic psychological needs by helping people make meaningful choices, feel a sense of growth over time, and connect them to others, and when they are personalized enough to connect with people's lived experiences. Amy will share some best practices that are easy for anyone to bring into their endeavors to guide behavior change and help reach goals.

    The Essential Mindset talk show offers insights, resources, and support to help you thrive during life’s unexpected challenges, be they a health crisis, natural disaster, family emergency, or business downturn. The show, hosted once a month by Ann Rockley, features real-world advice and thought-provoking inspiration from notable guest experts. The show will examine resilience, adaptability, the growth mindset, foundational health, and best practices for achieving success in life and work.
  • Developing a Global Enterprise Content Strategy Sep 29 2021 5:00 pm UTC 60 mins
    Guest: Joseph Dennis Kelly > Host: Ranjini Srinivasan
    Global enterprise content strategy may seem like wrangling a large beast. But with the right tools and the mindset, global enterprise content strategy can be tamed. In this episode of "Let's Talk Content Strategy", Ranjini Srinivasan, The Content Strategy Wrangler sits down with Joseph Dennis Kelly to discuss how an enterprise global content strategy can create a seamless user experience.
  • Building Content Engineering Capability Sep 28 2021 3:00 pm UTC 60 mins
    Carolyn Swift-Muschott
    Join us for a chat with the Senior Director of Software Engineering at Cengage Learning, Carolyn Swift-Muschott, about her journey developing a content engineering team. We’ll discuss the business cases for investing in bringing together the editorial, software development, and product management teams.

    You’ll learn why Cengage is working to create a more integrated technology organization capable of putting content to work whenever and wherever it's needed. You find out what type of resistance you may encounter when attempting to orchestrate such changes and you’ll hear ideas for overcoming typical challenges.

    The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
  • Coffee and Content: Understanding the (Content) Personalization Paradox Recorded: Sep 23 2021 54 mins
    Guest: Val Swisher with Hosts: Patrick Bosek and Scott Abel
    Join us for a chat with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
  • Generating Slides From DITA Content: Exploring The Challenges Recorded: Sep 21 2021 54 mins
    Simon Bate
    Join us for a presentation from Simon Bate of Scriptorium about pushing DITA content into PowerPoint. Bate will share lessons learned from working on real-world projects attempting to publish DITA content into slide decks. Bate will share with you a list of concerns to consider before attempting to publish DITA to slides. He'll also warn you about some typical challenges you might encounter and answer any questions you may have.

    This program is brought to you by The Content Wrangler and sponsored by Scriptorium Publishing.
  • Building a Learning & Development Team Recorded: Sep 21 2021 61 mins
    Andrea Maliska
    In today's global business landscape, Learning and Development (L&D) is a critical but oftentimes overlooked resource within an organization. These resources include everything from training courses to development programs, online courses, development activities, and more.

    After 18 months of fully remote work, companies have a renewed sense of urgency for L&D and are prepared to start allocating more resources to scale, train, and keep talent. But where should they start? And how can you build an L&D program without completely upending your budget or hiring plan?

    Join this webinar to find out:

    WHEN: Identify when it is time to start building a more structured L&D program
    HOW: Tips on how to build a L&D program with a minimal budget
    WHAT: The essential tools and processes you can’t live without
    SHOW: How to show value so you can start to ask for more budget

    This presentation is brought to you by The Content Wrangler and sponsored by MadCap Software.
  • Let's Talk Technical Documentation — Growing Your TechDocs Team Recorded: Sep 16 2021 61 mins
    Guest: Toni Mantych > Host: Paul Perrotta
    Growing a team is much harder than it looks. The workload is crushing and as the work piles on, you start to hire more people. But now you have to train those people and get the work done. And you're probably changing processes (and perhaps tools!) at the same time. Plenty can go wrong. Learn how to approach growth from veteran leaders.

    You know you have to grow — but into what? We weren't taught how to plan growth at leadership school. Haha! What leadership school? Setting and communicating a vision is key. But so is slogging through the details. What will your leadership team look like? Who is responsible for what? What processes change and which ones stay the same? What roles change?

    Join Paul Perrotta, the Technical Documentation Wrangler, and his guest, Toni Mantych, who has doubled the size of her team at ServiceNow in two years. Together, Paul and Toni will talk about these primary areas for successful growth:

    1. Where is the organization headed? Are other organizations growing too?
    2. First things first: there is a definite order.
    3. What do you do when it doesn't go to plan?

    Toni has worked in large stable companies and stepped up to running an organization in a company that is growing by leaps and bounds. We will discuss the changes she has observed, what they did well, and what didn't work. We hope you'll join us for the show!

    "Let's Talk Technical Documentation" is brought to you by The Content Wrangler.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Localizing Content: Scaling HubSpot Academy
  • Live at: Jun 3 2021 3:00 pm
  • Presented by: Guest: Gaya Saghatelyan > Hosts: Patrick Bosek and Scott Abel
  • From:
Your email has been sent.
or close