Coffee and Content: Understanding the (Content) Personalization Paradox

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Presented by

Guest: Val Swisher with Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for a chat with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale. Coffee and Content is brought to you by The Content Wrangler and Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.