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Coffee and Content: Success Factors for Content Operations

Join us for a chat with Colleen Jones of Content Science about the factors that help ensure success in content operations initiatives. You'll learn what content operations is, why it's needed to ensure success, and what works and what doesn't. You'll benefit from understanding the results of content operations research conducted by Content Science including what a successful ContentOps program looks like, and what factors contribute to its success.

Coffee and Content is brought to you by The Content Wrangler and Heretto.
Recorded Oct 7 2021 60 mins
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Presented by
Guest: Colleen Jones > Hosts: Patrick Bosek and Scott Abel
Presentation preview: Coffee and Content: Success Factors for Content Operations

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    There is never a perfect time to take action so let go of the notion that today is not the ‘right’ day. The biggest obstacle is simply getting started.

    Rise to the occasion and level up using a holistic approach. The more life areas you level up, the more life areas you will illuminate, and the brighter you will shine to live a successful and fulfilling life.

    The Three Forces in Achieving Excellence framework provides answers to why some people are consistently successful and considered inspirational.

    Learn how the framework is applied by mapping your character to 9 fundamental life areas grouped into 3 Forces:
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    Choosing to improve your life so you can confidently make your unique mark in the world has the power to change everything!

    After 30+ years working in various industries and mentoring many along the way, Elizabeth Batalla decided to package her expertise and experience. She helps women to be unstoppable via online programs aimed at helping them level up across 9 fundamental life areas based on the Three Forces in Achieving Excellence. Elizabeth's mission is to help as many women as she can to create a solid foundation to achieve a successful and fulfilling life, personally and professionally.
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    Robert Rose
    One of the biggest trends we’ve seen is how content is evolving to be a strategic function in the business. Unfortunately, for many businesses, it’s like the classic scene from Seinfeld – they are taking the reservation, but not holding the reservation. Many enterprises today create a content team to manage a strategic function, but they don’t establish the operating model by which that content team will function. This results in a team that can’t keep up with the demand, has no skill to structure the content in a strategic way, and can’t measure their efforts in a way that demonstrates value.

    Let’s explore a new way of approaching this challenge. We’ll explore the four key operating models of content, and how to set a balanced strategy that enables content to be addressed in a way that’s truly strategic. A model that scales with the business’ needs, establishes the right resource allocation to enable great content, and powers the right measurement to demonstrate value.

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    For more than 10 years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft.

    This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux.
  • What it Takes to be a Successful Content Strategist Oct 27 2021 5:00 pm UTC 60 mins
    Guest: Rahel Anne Bailie > Host: Ranjini Srinivasan
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    Guest: Kevin P Nichols • Hosts: Patrick Bosek and Scott Abel
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    Kevin will define customer journey maps versus task-based customer journeys. He will show you an example of a task-based customer journey and how to use it to plan for and identify specific content for your audience. He will show you the power these tools can have for personalization, localization, and competitive differentiation in customer content experiences. And he will provide insight on how to do these correctly.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
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    This webinar is brought to you by The Content Wrangler and sponsored by MadCap Software.
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    The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
  • Coffee and Content: Success Factors for Content Operations Recorded: Oct 7 2021 60 mins
    Guest: Colleen Jones > Hosts: Patrick Bosek and Scott Abel
    Join us for a chat with Colleen Jones of Content Science about the factors that help ensure success in content operations initiatives. You'll learn what content operations is, why it's needed to ensure success, and what works and what doesn't. You'll benefit from understanding the results of content operations research conducted by Content Science including what a successful ContentOps program looks like, and what factors contribute to its success.

    Coffee and Content is brought to you by The Content Wrangler and Heretto.
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  • Live at: Oct 7 2021 3:00 pm
  • Presented by: Guest: Colleen Jones > Hosts: Patrick Bosek and Scott Abel
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