Mapping the Customer Journey

Presented by

Guest: Kevin P Nichols • Hosts: Patrick Bosek and Scott Abel

About this talk

Join Patrick Bosek and Scott Abel for Coffee and Content with enterprise content strategy guru, Kevin P. Nichols as we explore the need to map the customer journey to deliver personalized technical product content experiences at scale. Kevin will define customer journey maps versus task-based customer journeys. He will show you an example of a task-based customer journey and how to use it to plan for and identify specific content for your audience. He will show you the power these tools can have for personalization, localization, and competitive differentiation in customer content experiences. And he will provide insight on how to do these correctly. Coffee and Content is brought to you by The Content Wrangler and Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.