Creating Voice and Tone Strategy that Wins with Customers

Presented by

John Caldwell, UX Design Leader

About this talk

Tapping into customer emotion and desire is at the heart of any winning design and content strategy. Join special guest, writer, author, content strategist, and UX design leader, John Caldwell, for this 35-minute webinar recorded in August 2020. Based on his book "Voice and Tone Strategy: Connecting with People through Content" (XML Press, 2020), John lays out the case for developing strategic content that connects with customers, gains their loyalty, and wins the game against your competitors. John demonstrates with a simple set of building blocks, guided by a clear and achievable goal, and then adapts it to you and your customers with a system for flexing how your character talks. Leveraging storytelling techniques, John works his way through some proven frameworks and ends with looking at how to roll out and deliver on a new strategy. During this webinar, you will hear about: • The value of meaningful and strategic relationships brought to life with character and principles that have the power to connect with people • How to develop a strategy that’s built on an easy-to-understand set of building blocks, driven by frameworks for flexing voice and tone • How to get buy-in from skeptical stakeholders and team leaders who have their own sets of priorities
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