Orchestrating Customer Experiences Using the Power of Semantics

Presented by

Guest: Cruce Saunders; Hosts: Megan Gilhooly and Scott Abel

About this talk

Join us for a chat with content engineering expert, Cruce Saunders, as we dive into how the shared semantics in tags, taxonomies, and controlled lists can be used to drive better customer experiences. Mapping content to semantics opens up a whole world of personalization capabilities, and alleviates many internal content management pains. Learn how companies are meeting customers with relevant content, using a shared semantic model. Bring together content and contextual data across multiple platforms in a much more coherent way using in-house semantic standards. The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them.
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