Secrets to Personalizing Technical Documentation Content at Scale

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Guest: Val Swisher » Hosts: Megan Gilhooly and Scott Abel

About this talk

Join us for The Content Advantage talk show for a chat with global content strategy guru, Val Swisher, as we discuss why companies fail at personalization. You’ll discover the role of standardization in the creation of personalized content experiences at scale and you will learn how to avoid the most common personalization pitfalls. We’ll chat with Swisher about some of the lessons she’s sharing in her forthcoming book, "The Personalization Paradox — Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale.” The Content Advantage talk show is brought to you by Zoomin Software.
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