[Case Study] The Role of Information Architecture in Adaptive Content Strategy

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Guest: Cecil Lee; Hosts: Noz Urbina and Scott Abel

About this talk

The authors at Eli Lilly’s Global Medical Information team have transformed from traditional authoring to authoring adaptive components of content. The transformation was approached in a pragmatic way starting from changing writing behaviors, streamlining processes, and implementing a new component authoring technology. Join us for a case study presentation by Cecil Lee, Content Strategy Advisor at Eli Lilly and Company. You’ll learn how the Global Medical Information team worked together to overcome challenges in transformation. You'll also discover how the team's focus on information architecture helped ensure the changes they introduced served the needs of the users, while also providing a positive return on investment to the organization. This presentation includes: • A success story of implementing adaptive content creation with an organization and across organizations inside an enterprise • The role of information architecture in delivering adaptive content which achieved significant results in usability and reusability of content across geographies, channels, and organizations • Strategies for communicating the value of an intelligent content project to others in your organization Cecil Lee joined Eli Lilly Medical Information to manage a global team of medical authors in the diabetes business unit and to implement several global technologies on customer relationships and content management. Previously, Cecil's work focused on driving innovation by implementing an adaptive content strategy across products, channels, and geographies at Lilly Medical. This effort kickstarted an enterprise content management movement that expanded to other disciplines, including the clinical and marketing organizations. He is currently leading the Content Intelligence strategy for the marketing organization at Lilly. This webinar is brought to you by Precision Content.

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