Name: Beyond Google Analytics: How to Measure & Optimize Self-Service Content
Start: 2021-02-17T18:00:00Z
End: 2021-02-17T18:01:03.000Z
Location: BrightTALK
Rating: 4.8

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

TBD

“Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Personalization — Ep 6

TBD

Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

Let's Talk Content Operations — Episode 6

[Let's Talk Technical Documentation E6] TBD

TCW Webinar

Join Eeshita Grover, an experienced content strategy leader, for a free 90-minute online course titled "Key Performance Indicators in ContentOps Management."  This workshop can help you to integrate your content strategy seamlessly with your product strategy to boost the impact and effectiveness of enterprise content.

"Key Performance Indicators in ContentOps Management" will help you zero-in on the metrics that define the success of content strategies. This workshop is designed to empower you to measure, analyze, and interpret key performance indicators (KPIs) that directly impact product adoption and customer engagement.

You will gain an understanding of essential content success KPIs, including but not limited to:

Impact on Product Adoption: Learn to track user actions, such as clicks and purchases, to evaluate the influence of content on buying behavior.

Engaged Time/Dwell Time: Discover the significance of measuring how long visitors stay engaged with your content, an indicator of content relevance and effectiveness.

Audience Segmentation: Learn to segment audiences for targeted content delivery and improved user experiences.

Visitor Metrics: Analyze data on new and returning visitors to gauge content reach and retention.

Trend Comparisons: Discover how to connect disparate data points and observe emerging trends that inform strategic decisions.

Recirculation Rate: Explore how to monitor users’ content journeys to optimize pathways and enhance content recirculation.

Case Deflection/Self-Service: Learn to measure the effectiveness of your content in enabling self-service capabilities, reducing support overhead and improving user satisfaction.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording.

Brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

[Workshop] Key Performance indicators In ContentOps Management

Let's Talk Personalization — Ep 5

Heretto Case Study — TBD

Coffee and Content — Topic TBD

API Docs — Topic TBD

Let's Talk Content Operations — Episode 5

Let's Talk Technical Documentation E5

Coffee and Content — TBD

When customers search for answers in your service portal or documentation site, they simply expect to find the information they’re looking for. But search isn’t magic – it depends on your site’s ability to recognize relevant content and provide personalized results.

Many companies use Google Analytics to gather basic data like what users are searching for, to what degree, and how long they spend on each page. More zealous teams may rely on a scrappy combination of tools to obtain data that can help them understand how people are using their content.

The problem is that Google Analytics is built for websites – not content portals. Since Google doesn’t actually host your content, and since your content may even live in multiple places, it’s practically impossible to gain the granular insights you need to drive our content strategy.

Join Peggy Sanchez, Senior Technical Publications Manager at Cray (a Hewlett Packard Enterprise company), Shimon Shoval, Senior Product Manager and analytics guru at Zoomin, and Megan Gilhooly, VP Customer Experience at Zoomin.

In this webinar, you’ll learn:
• How Cray uses search insights to validate or disprove assumptions, gauge content success and guide future efforts
• What data you should use to optimize self-service and help users find answers faster
• 5 steps to increasing case deflection by using content analytics
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Beyond Google Analytics: How to Measure & Optimize Self-Service Content

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Beyond Google Analytics: How to Measure & Optimize Self-Service Content

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