Let’s Talk Content Strategy: Beyond the Content Calendar

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Guest: Ashley Faus > Host: Ranjini Srinivasan

About this talk

There has been a constant push towards keeping the customer at the center of all content, user experiences, marketing, and strategy. What does it take to deliver the right message to the right audience at the right time? What are the new rules for content strategy that go beyond what’s on the content calendar? Join Ranjini Srinivasan, The Content Strategy Wrangler, and her special guest, Ashley Faus — the Lead  Content Strategist for the software teams at Atlassian. Ranjini and Ashley will discuss the strategy about thinking several steps ahead of customers and strategizing to deliver the right message exactly when customers need it. Let's Talk Content Strategy is brought to you by The Content Wrangler.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.