Let's Talk Personalization — Experimenting at Scale: The Role of Analytics

Presented by

Guest: AJ Dalal > Host: Kevin Nichols

About this talk

Experimentation can play a key role in getting your analytics strategy correct, especially with personalization. There are proven ways to do it correctly. Join Kevin Nichols, The Personalization Wrangler, and his special guest AJ Dalal, as they take you through the following: 1. What do we mean by ‘experimentation’ and why is it necessary for effective analytics? 2. Who is currently doing ‘experimentation at Scale? 3. When an organization decides to develop this capability, what are the major milestones? 4. What are five values you can expect from experimentation? 5. What data is required for this methodology? AJ will walk you through this thinking and will point to why such an approach can benefit personalization strategies. "Let's Talk Personalization" is brought to you by The Content Wrangler and sponsored by AvenueCX.
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