Name: Delivering Technical Content at the Speed of SaaS
Start: 2021-09-15T15:00:00Z
End: 2021-09-15T15:00:59.000Z
Location: BrightTALK
Rating: 5

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

TBD

“Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Personalization — Ep 6

TBD

Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

Let's Talk Content Operations — Episode 6

[Let's Talk Technical Documentation E6] TBD

TCW Webinar

Join Eeshita Grover, an experienced content strategy leader, for a free 90-minute online course titled "Key Performance Indicators in ContentOps Management."  This workshop can help you to integrate your content strategy seamlessly with your product strategy to boost the impact and effectiveness of enterprise content.

"Key Performance Indicators in ContentOps Management" will help you zero-in on the metrics that define the success of content strategies. This workshop is designed to empower you to measure, analyze, and interpret key performance indicators (KPIs) that directly impact product adoption and customer engagement.

You will gain an understanding of essential content success KPIs, including but not limited to:

Impact on Product Adoption: Learn to track user actions, such as clicks and purchases, to evaluate the influence of content on buying behavior.

Engaged Time/Dwell Time: Discover the significance of measuring how long visitors stay engaged with your content, an indicator of content relevance and effectiveness.

Audience Segmentation: Learn to segment audiences for targeted content delivery and improved user experiences.

Visitor Metrics: Analyze data on new and returning visitors to gauge content reach and retention.

Trend Comparisons: Discover how to connect disparate data points and observe emerging trends that inform strategic decisions.

Recirculation Rate: Explore how to monitor users’ content journeys to optimize pathways and enhance content recirculation.

Case Deflection/Self-Service: Learn to measure the effectiveness of your content in enabling self-service capabilities, reducing support overhead and improving user satisfaction.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording.

Brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

[Workshop] Key Performance indicators In ContentOps Management

Let's Talk Personalization — Ep 5

Heretto Case Study — TBD

Coffee and Content — Topic TBD

API Docs — Topic TBD

Let's Talk Content Operations — Episode 5

Let's Talk Technical Documentation E5

Coffee and Content — TBD

The accelerating velocity of product launches and the frequency of product updates are two factors impacting the productivity of information development teams and creating new challenges.

How can technical documentation teams —especially those that document software products — be expected to keep up with this rapidly accelerating pace?

Transitioning to a software-as-a-service (SaaS) delivery model necessitates the development of continuous content delivery capabilities. Getting continuous delivery right also requires synchronizing technical documentation content updates with the product release cycle. Choreographing the dynamic content delivery can be challenging, but the rewards are worth the effort. 

Join us for a discussion with Lonnye Yancey-Smith, the executive manager for user assistance at Hexagon's PPM division, the world’s leading provider of enterprise engineering design software. Yancey-Smith will discuss the significant advances in documentation quality and dramatic improvements in customer engagement made possible by adopting a continuous content delivery approach.

Yancey-Smith will chat with two representatives from the enterprise content delivery platform, Antidot / Fluid Topics — CEO Fabrice Lacroix and Geraldine Boulez, vice president of marketing. The three experts will share their knowledge on the subject and take questions from the audience.

Attendees can expect to learn how:

– Continuous content delivery helps Hexagon meet its release cycle goals

– Adopting this continuous content delivery is impacting both customer satisfaction and customer experience, boosting engagement

– Transforming content delivery makes possible additional improvements and efficiency gains

This webinar is brought to you by The Content Wrangler and sponsored by Antidot / Fluid Topics.

Delivering Technical Content at the Speed of SaaS

Documentation

Continuous Delivery

agile development

Content Management

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Delivering Technical Content at the Speed of SaaS

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