Why You Should Care About Content Impact

Every engagement with a prospect, partner, employee, or customer relies on content — it's the lifeblood of business. Yet, many organizations have no way to know whether the content they produce fits its purpose, and they can't tell you whether or not it provides a desired, measurable business impact. Join us for this presentation from Christopher Carroll on the need to create content that serves both the needs of audiences and the organizations that produce it. Chris will discuss why it's important for Marketing, Product, and Support teams to need content to be “fit for purpose” and what to do if it's not. This presentation will be of particular interest to content teams working for organizations looking to improve the overall value of content by increasing content production efficiency, mitigating unnecessary risks, aligning writing teams, ensuring content quality and impact, developing consistent cross-channel communication, reducing content delivery delays, and improving customer experiences by providing clear, concise, relevant, and up-to-date content. This webinar is brought to you by The Content Wrangler and sponsored by Acrolinx.