The Content Advantage: How Content Analytics Inform Our Decisions About Content

Presented by

Guest: Colleen Jones > Hosts: Tom DeBeauchamp and Scott Abel

About this talk

Join us for a discussion about content analytics with the founder of Content Science, Colleen Jones. We'll discuss the relationship between business success and actionable content analytics. You'll learn what impact content analytics have on organizations that collect and act upon them. You'll also hear several suggestions for improving content effectiveness that you can use to ensure you're making smart business decisions about your content. Colleen will take your questions about analyzing content performance and effectiveness. The Content Advantage talk show is brought to you by Zoomin Software.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.