The CX Trinity: Customers, Content, Context

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Guest: Alan J. Porter > Hosts: Megan Gilhooly and Scott Abel

About this talk

Join us for a chat with content strategy expert, Alan J. Porter, about what he calls the CX Trinity: Customer, content, and context. We'll discuss how we speak to our customers, the content we provide to them, and the contexts in which they consume it. We'll discuss the concept that any good customer experience is driven by a combination of three critical elements: • Meeting the customer’s needs • Delivering the right content to help the customer • Understanding the context of where, when, and how the customer interacts with you The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.