Video Maturity Model: A New Roadmap for Customer Success

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Presented by

Dave Derington, Director of Customer Education at ServiceRocket

About this talk

According to a data point from Videate’s 2022 State of SaaS Video Report, 90% of SaaS customers want video. How do businesses accommodate them? There are several different ways to produce video, from ad hoc requests addressed by a team member with video editing skills to software video automation. Each stage of the video maturity model can produce video, just at different levels of quantity and quality. Businesses must understand the video landscape and pinpoint where they are on the roadmap so they can get to a scalable and sustainable video production workflow that best serves their customers. Attendees will learn: 1) The different stages of the video maturity model for software training videos, such as which are scalable and what resources are required per stage 2) How to identify your current stage and how to get to a scalable and sustainable video model from where you are 3) How and which technology helps instructional designers and tech writers produce videos at scale This webinar is brought to you by The Content Wrangler and Videate, software that automates the production of software documentation videos making it fast and cost-effective, even if you release new software every day.

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