Building Content Engineering Capability

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Presented by

Carolyn Swift-Muschott

About this talk

Join Megan Gilhooly and Scott Abel for a chat with the Senior Director of Software Engineering at Cengage Group, Carolyn Swift-Muschott, about her journey developing a content engineering team. We’ll discuss the business cases for investing in bringing together the editorial, software development, and product management teams. You’ll learn why Cengage is working to create a more integrated technology organization capable of putting content to work whenever and wherever it's needed. You find out what type of resistance you may encounter when attempting to orchestrate such changes and you’ll hear ideas for overcoming typical challenges. The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.