Finding and Using Content Metrics

Presented by

Sowmini Sampath

About this talk

Join us on December 7 for a chat with the senior director of documentation at MathWorks, Sowmini Sampath. In this episode of The Content Advantage, Sowmini will share how metrics can inform content improvement decisions and guide content development efforts. We’ll discuss where to look for meaningful metrics and how to use the findings—especially when making a business case, where leveraging numbers and mature data is important. Sowmini Sampath is senior director of documentation at MathWorks where she works with talented cross-functional teams to accelerate the pace of discovery, innovation, development, and learning in engineering and science. The varied course of her career path has taught her to prize diversity of thought and skill on teams. Sowmini’s early writing experience, when metrics were scarce, shapes her appreciation today of prioritizing strategies for data-guided decisions in content development. The Content Advantage talk show is brought to you by The Content Wrangler and sponsored by Zoomin Software.
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