Web vs. Content Analytics: Measuring The Metrics That Matter for Product Content

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Presented by

Fabrice Lacroix, CEO of Fluid Topics

About this talk

Not all Analytics are created equal – nor do they all serve the same purpose. Web analytics are helpful for marketing content, but when it comes to product documentation, they are outranged by dedicated Content Analytics. Analytics purposely-built for product content generate the sort of insights that benefit not only the content professionals who create and manage the product documentation, but the entire company. Join Fabrice Lacroix, CEO of Fluid Topics, for this informative webinar. In this webinar, you will learn: * What web analytics can and cannot tell about your content * How to capture meaningful content insights, including on content that doesn't exist yet * How to drive change and improvement from this information, not only to your content, but also to your entire organization

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