Let's Talk Content Strategy: New Voices and Fresh Ideas in Need of Consideration

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Presented by

Guest: Scott Abel > Host; Ranjini Srinivasan

About this talk

Join me, Ranjini Srinivasan, The Content Strategy Wrangler, for a chat with Scott Abel, The Content Wrangler, about the discipline of content strategy. We'll discuss where the discipline is heading, why there's so much confusion surrounding the role of the content strategist, how content strategy differs from content marketing, and we'll answer your questions about content strategy. Let's Talk Content Strategy is brought to you by The Content Wrangler.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.