Improving Content Value and Performance with Content Fitness

Presented by

Chris Carroll and Paul Bongers, Acrolinx

About this talk

Content creation is a dance between art and science. We can easily tell "how" content is performing based on engagement. What we can’t easily tell is "why" it performs the way it does — that is until you understand how "fit" your content is! There are many reasons why content may not perform well — whether it’s from a lack of exposure, limited budgets, or minimal formats. One of the biggest reasons is because it lacks fitness. Content Fitness measures how well your content aligns with your brand's tone of voice, findability, clarity, and ability to resonate with your audience. Join Chris Carroll, Director of Product Marketing at Acrolinx, and Paul Bongers, VP Strategy at Acrolinx for this discussion about how we bring more science to the art of content creation — to increase content fitness, improve performance, and deliver value to your business.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.