Improving Content Value and Performance with Content Fitness

Content creation is a dance between art and science. We can easily tell "how" content is performing based on engagement. What we can’t easily tell is "why" it performs the way it does — that is until you understand how "fit" your content is! There are many reasons why content may not perform well — whether it’s from a lack of exposure, limited budgets, or minimal formats. One of the biggest reasons is because it lacks fitness. Content Fitness measures how well your content aligns with your brand's tone of voice, findability, clarity, and ability to resonate with your audience. Join Chris Carroll, Director of Product Marketing at Acrolinx, and Paul Bongers, VP Strategy at Acrolinx for this discussion about how we bring more science to the art of content creation — to increase content fitness, improve performance, and deliver value to your business.