Modularizing Sales Proposal Content: A Case Study

Many tech comm teams produce structured, semantically rich content. Doing so provides myriad benefits, including publishing more content deliverables to an increasing number of distribution channels in multiple languages more effectively and with far less effort than traditional publishing approaches. While the tools and technologies involved in creating these modern publishing solutions work with nearly any type of content, few organizations have implemented them to better manage other types of content. Join us for this case study presentation from Max Swisher, Director of Technology at Content Rules. You'll hear how Content Rules worked with The Content Wrangler and component content management system vendor, Heretto, to create structured, semantically rich sales proposal content and manage it in a CCMS — just like they suggest their customers do. Scott Abel, The Content Wrangler, will join the discussion to share details about the process he used to transform Content Rules' legacy sales proposal content and prepare it for use in the Heretto CCMS. You'll learn how the company overcame its sales content challenges and the valuable lessons they learned working with their content. Bring your questions about content transformation, structured authoring, content modeling, and component content management. This program is brought to you by The Content Wrangler and sponsored by Heretto and Content Rules.