Let's Talk Personalization — When Personalization Becomes the Norm

In most digital experiences, personalization is layered onto other existing user experiences. But what happens when personalization becomes the actual experience for the user? What happens when we move away from the structure of launching from a default experience? What is possible? What does it mean? In this session, Kevin P. Nichols, The Personalization Wrangler, will be joined by John Berndt, CEO of The Berndt Group — a global expert on personalization who will explore what information development might look like if personalized content becomes commonplace. The two content pros will discuss what happens when personalized content becomes pervasive and operationally sustainable and consumers grow accustomed to individualized experiences. You will learn: 1) the norms and limitations around content personalization that prevent a personalization-first approach 2) how pervasive personalization is expected to impact underlying consumer expectations 3) how perceptions about personalization will influence consumer and business behavior as personalization becomes the norm "Let's Talk Personalization" is brought to you by The Content Wrangler and sponsored by Avenue CX.