Let's Talk Personalization: CDPs and Personalized Content Experiences

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Presenter: Tony Byrne > Host: Kevin P. Nichols

About this talk

In the span of just a few years, Customer Data Platform (CDP) technology has risen from niche solutions to almost a must-have in enterprise marketing technology stacks. Yet, many early implementations have proven frustratingly incomplete or misdirected. Surely the need exists: Marketing and customer experience (CX) teams increasingly require a unified, 360-view of customer data. CDP success requires selecting the right technology and identifying the right use cases, with close cooperation among Marketing, IT, and Enterprise Data Science teams. Join Real Story Group founder and analyst Tony Byrne for a short presentation and Q&A about CDPs where we’ll separate the myths from realities. We’ll explore what CDPs (are supposed to) do, how they work, and key pitfalls you might encounter in selecting and implementing the right technology. Learn how CDPs “fit” into your broader marketing strategy in an increasingly omnichannel world. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
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