Let's Talk Personalization: Activating Data to Deliver Personalized Experiences

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Guest: Jill Grozalsky Roberson > Host: Kevin P. Nichols

About this talk

With personalization being so ubiquitous nowadays, any firm that isn't personalizing its content is falling behind its competition. This process of personalization must consider the diverse backgrounds of a company's consumers and their various demographics. Only when this data is considered can personalized experiences reach their full potential. Join Kevin Nichols, The Personalization Wrangler, as he sits down with his special guest Jill Grozalsky Roberson, Director of DX Product Marketing & Evangelism at Sitecore. They will discuss how to put data into action for personalization, using data to identify audience segments, and measuring engagement and personalization impact. Jill will also explain how to remove the content bottleneck to power personalization, as well as how to improve CX with personalization. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
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