Content Strategy and Search Engine Optimization (SEO)

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Guest: Kelly Johnson, Director, Content and SEO at Udacity > Host: Ranjini Srinivasan

About this talk

Of the 1.7 billion websites in the world, about 200 millions of them are active. So how do you exactly find what you are looking for, and how do these sites stay ahead of their competition? Search Engine Optimization or SEO is what navigates people to the right website. SEO gives the framework or the best practices for how to make content work for you online. The more successful your SEO, the more robust your site. In this episode of Let's Talk Content Strategy, we'll get Udacity's Director of Content, Kelly Johnson's take on how content strategy influences SEO.

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