The Importance of a Foolproof Content Strategy

Presented by

Guest: Shane McLaughlin > Host: Ranjini Srinivasan

About this talk

There is an abundance of content across platforms — at least 2.5 quintillion bytes of data is produced every day (that’s 2.5 followed by a staggering 18 zeros!) In this episode of Let's Talk Content Strategy, Ranjini Srinivasan will talk to Shane McLaughlin who has spent his career creating high-success content strategies for VISA, Walmart, and Nokia, among others. You will get an insight into how to cut through the data noise and create engaging content through a foolproof content strategy.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.